Disney's Death Star Aims at Empire's Strikes Bock

by Ryan Hudak on Nov 6, 2014 in Culture
Disney's Death Star Aims at Empire's Strikes Bock

Recently, Empire Brewing in Syracuse released a bock-style lager called Strikes. Seems pretty harmless, right? Not according to Disney, who is issuing a cease and desist order to protect their copyright. Because, when you put it all together, Empire Strikes Bock—while an excellent play on words and a clever idea—will violate Disney’s Star Wars trademark.

Of course, trademarks are usually battled over when something could be reasonably confused for something else, which was the case a few years ago with Troegs claiming Fegley’s Rude Elf’s Reserve stepped on the toes of their Mad Elf trademark. Either Disney does not hold the intellects of their fans in very high regard by assuming they will confuse the beer with the movie, or Disney could possibly be going into the brewing business themselves down the road. Maybe they’ll be adding Tatooine to the beers around the world at Epcot?

As much as I would love to take sides with Empire and say this is just another example of a huge corporation picking on a little guy for a seemingly harmless beer name—which is probably also a very real tribute to the movie franchise—copyright law can get a little hazy. While Disney may not think the beer actually infringes on any trademarks and many of the higher-ups may very possibly think this trademark battle is stupid, if Disney does not fight to protect their trademark, they’ve set a precedent. And then, when some bigger corporation tries to infringe on their trademark in the future, they can show precedent that the trademark hasn’t been protected and they have every right to use it as well.

What do you think? Does Disney need to protect its trademarks for any possible future cases, or are they just picking on some little brewery in Syracuse? Let us know on Facebook or Twitter.

Photo via Empire Brewing


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Shiner Beer Donates $100,000 to Hurricane Irma Relief

Shiner Beer Donates $100,000 to Hurricane Irma Relief

As hurricanes continue to devastate the US some breweries are helping out, including most recently The Spoetzl Brewery in Shiner, Texas. ...read more ›

by Alexander Frane Sep 19, 2017
Best Bars For Outdoor Drinking in Philadelphia, 2017

Best Bars For Outdoor Drinking in Philadelphia, 2017

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Drink Philly Apr 11, 2017
SPONSORED
Skygarten Rectangle Ad
Philly's Best Happy Hours: Bistrot La Minette's $3 Wines, $4 Kirs, & Half-Priced First Courses

Philly's Best Happy Hours: Bistrot La Minette's $3 Wines, $4 Kirs, & Half-Priced First Courses

This week, we're turning the spotlight on Bistrot la Minette, Peter Woolsey's traditional Parisian bistro tuck...read more ›

by Drink Philly Sep 19, 2017
Celebrate Fall at Spruce Street Harbor Park's Fall Fest, September 14-24

Celebrate Fall at Spruce Street Harbor Park's Fall Fest, September 14-24

Visit Spruce Street Harbor Park Thursday, September 14 through Sunday, September 24 for the Third Annual Fall ...read more ›

by Jessie Donofrio Sep 15, 2017
Get Ready For The Drink Philly Fall Brunch Boat Party, September 30

Get Ready For The Drink Philly Fall Brunch Boat Party, September 30

On Saturday, September 30, prepare to hoist anchor for a three-hour tour of crazy proportions. We'll sail down...read more ›

by Drink Philly Sep 14, 2017
Philly's Best Happy Hours: $5 Snacks & Great Drink Specials Every Day of the Week at Bing Bing Dim Sum

Philly's Best Happy Hours: $5 Snacks & Great Drink Specials Every Day of the Week at Bing Bing Dim Sum

Our focus this week is on Bing Bing Dim Sum, the reimagined dim sum spot from Cheu Noodle Bar's Shawn Darragh ...read more ›

by Drink Philly Sep 12, 2017
Where to Celebrate Oktoberfest 2017 in Philadelphia

Where to Celebrate Oktoberfest 2017 in Philadelphia

Oktoberfest season is here, and Philadelphia is going all out with the events. From now until mid October, beer lovers and Germanophiles alike will ga...read more ›

by Jessie Donofrio Sep 12, 2017
You Can Get Drunk on Popcorn Now, If You Really Want To

You Can Get Drunk on Popcorn Now, If You Really Want To

A U.K. based company is making alcohol-infused popcorn at 5% ABV, if you really feel compelled to get drunk off your movie snack....read more ›

by Ryan Hudak Sep 12, 2017
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close