Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

by Ryan Hudak on Mar 13, 2015 in Culture
Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

All your dreams are coming true: after being approved and then un-approved by the Alcohol and Tobacco Tax and Trade Bureau back in April 2014, Palcohol—a flavored, powdered alcohol—has now officially been re-approved and should be ready for consumption by summer. This abomination will come in four flavors: cosmopolitan, margarita, vodka and rum, with a lemon drop flavor planned for the future. If you’re one of those people who can barely stomach powdered flavor mixes now, you’ll be able to stomach them even less once they add alcohol.

While it may take a while for further hurdles to be jumped to get this stuff on the market, it stands to reason it will be a massive flop for anyone older than college-aged—who, it seems, will be able to abuse this extensively. It will be much easier to sneak into, say, a concert or sporting event than a flask or some other form of liquid alcohol, so you can save a few bucks and buy a $14 water to add to it instead of shelling out $16 for a beer. And while the owner of the brand mentions that it would take an hour to snort the powdered equivalent of one shot of vodka, some idiot is definitely going to try it. Probably many idiots.

The best part of the whole ordeal is a 16-minute, how-to video in which Palcohol creator, Mark Phillips, gives everyone the run-down on how to use it, since the people who will gravitate towards this product are probably pretty unsure on how to properly mix powder and water. Also, there’s no way anyone should let a guy who looks like such a crazed cult leader pour ANY kind of powder in their water. The video hits its peak about five minutes in when it really demonstrates the kind of people that will be the target audience—Phillips adds some water to a pouch of Palcohol, throws in a straw and then adds a slice of lime to what is essentially a Capri Sun pouch. Check out the video below. Keep it fancy, Palcohol!

Images via Palcohol


Tags: Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Shiner Beer Donates $100,000 to Hurricane Irma Relief

Shiner Beer Donates $100,000 to Hurricane Irma Relief

As hurricanes continue to devastate the US some breweries are helping out, including most recently The Spoetzl Brewery in Shiner, Texas. ...read more ›

by Alexander Frane Sep 19, 2017
Best Bars For Outdoor Drinking in Philadelphia, 2017

Best Bars For Outdoor Drinking in Philadelphia, 2017

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Drink Philly Apr 11, 2017
SPONSORED
Skygarten Rectangle Ad
Philly's Best Happy Hours: Bistrot La Minette's $3 Wines, $4 Kirs, & Half-Priced First Courses

Philly's Best Happy Hours: Bistrot La Minette's $3 Wines, $4 Kirs, & Half-Priced First Courses

This week, we're turning the spotlight on Bistrot la Minette, Peter Woolsey's traditional Parisian bistro tuck...read more ›

by Drink Philly Sep 19, 2017
Celebrate Fall at Spruce Street Harbor Park's Fall Fest, September 14-24

Celebrate Fall at Spruce Street Harbor Park's Fall Fest, September 14-24

Visit Spruce Street Harbor Park Thursday, September 14 through Sunday, September 24 for the Third Annual Fall ...read more ›

by Jessie Donofrio Sep 15, 2017
Get Ready For The Drink Philly Fall Brunch Boat Party, September 30

Get Ready For The Drink Philly Fall Brunch Boat Party, September 30

On Saturday, September 30, prepare to hoist anchor for a three-hour tour of crazy proportions. We'll sail down...read more ›

by Drink Philly Sep 14, 2017
Philly's Best Happy Hours: $5 Snacks & Great Drink Specials Every Day of the Week at Bing Bing Dim Sum

Philly's Best Happy Hours: $5 Snacks & Great Drink Specials Every Day of the Week at Bing Bing Dim Sum

Our focus this week is on Bing Bing Dim Sum, the reimagined dim sum spot from Cheu Noodle Bar's Shawn Darragh ...read more ›

by Drink Philly Sep 12, 2017
Where to Celebrate Oktoberfest 2017 in Philadelphia

Where to Celebrate Oktoberfest 2017 in Philadelphia

Oktoberfest season is here, and Philadelphia is going all out with the events. From now until mid October, beer lovers and Germanophiles alike will ga...read more ›

by Jessie Donofrio Sep 12, 2017
You Can Get Drunk on Popcorn Now, If You Really Want To

You Can Get Drunk on Popcorn Now, If You Really Want To

A U.K. based company is making alcohol-infused popcorn at 5% ABV, if you really feel compelled to get drunk off your movie snack....read more ›

by Ryan Hudak Sep 12, 2017
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close