Spirt of Philadelphia First Friday 2017 Leaderboard

New London Bar Fills Empty Rooms With Clouds of Breathable Alcohol: What Could Go Wrong?

by Ryan Hudak on Jul 27, 2015 in Liquor
New London Bar Fills Empty Rooms With Clouds of Breathable Alcohol: What Could Go Wrong?

For too long, we’ve been confining our alcohol consumption to one boring method: drinking it. Other drugs can be smoked, snorted, injected—some can be all three! So how can we make booze as exciting as those drugs? Well, some geniuses in London have decided to skip all those normal drug intake methods and are giving you a whole new way to experience alcohol: through your eyeballs.
 
That’s right. Alcoholic Architecture, which opens on July 31, is an installation that “explodes drinks to the scale of architecture.” What that means is they’ll use humidifiers to fill rooms with clouds of breathable cocktails at an alcohol-to-mixer ratio of 1-to-3. And since these vaporized drinks can be absorbed through mucous membranes, that means even your eyeballs can get in on the drinking action.
 
The good news is, in this kind of environment you can take in 40% less alcohol and experience the same effects you’d normally get, since it’s not processed by the liver. The other good news is the creators are working with respiratory scientists to make sure everything is safe, so it’s a little better than your sketchy cousin’s 3 AM drunken idea to pour Bud Light in your humidifier. Booze breathers will be able to stand in the room for a maximum of an hour, and will be given ponchos to keep the alcoholic fumes from absorbing into their clothes—just what you need for the drive home.
 
An hour-long ticket will cost you $20, and the installment will be running through early next year. If you’re in London in that time, be sure to open your eyes and see the booze clouds.
 
Photo via Bompas & Parr  

Tags: Cocktails, Spirits
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