Budweiser Wants to Be the First Beer Consumed on Mars

by Jessie Donofrio on Mar 16, 2017 in Beer

In what is undoubtedly the company’s latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking into becoming the first beer to be consumed on Mars.

Kate Mara from The Martian and retired astronaut Clay Anderson joined a panel discussion with two Budweiser executives to speak about Budweiser’s ideas and plans to develop a beer for consumption on the Red Planet.

“Any time you go from a gravity based environment, like we have every day, and then you go into a zero gravity environment and you put carbonation in a beverage, it’s going to cause issues,” said Anderson. “Having things like a Budweiser while you’re sailing through open space - that’s a big idea right? It’s to create home away from home.”

Indeed, it is a very grandiose idea. The company is beginning to test ways to develop a version of their beer that can be consumed in a micro-gravity environment. Some of the logistics of that include experiments with the effects of Mar’s atmosphere on barley malt.

“When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind," said Vice President of Budweiser Ricardo Marques in a press release.

Photo via Flickr user Jhong Dizon | Photography

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Scottish brewery, Brewmeister, is marketing the strongest beer in the world: Snake Venom....read more ›

by The Drink Nation Aug 15, 2017
Best Bars For Outdoor Drinking in Philadelphia, 2017

Best Bars For Outdoor Drinking in Philadelphia, 2017

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Drink Philly Apr 11, 2017
SPONSORED
Skybrunch Rectanlge Ad
In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

Back in April, Drew Barrymore sat down for an interview with Vogue about her latest rose from her wine company...read more ›

by Jessie Donofrio Aug 15, 2017
Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

This week's installment is all about The Dandelion, Stephen Starr's British gastropub in the heart of Rittenho...read more ›

by Drink Philly Aug 15, 2017
Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Join Effen Vodka on Friday, August 11 at James Restaurant and Lounge for a free live art demonstration by Left...read more ›

by Jessie Donofrio Aug 11, 2017
SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

On Sunday, August 13, Philly's only fully vegan food and beer festival, S.E.E.D. (Sustainable Everyday Edibles...read more ›

by Drink Philly Aug 10, 2017
Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works has a new tasting room and retail store, which are now open at 1603 E Passyunk Ave. according to Philadelphia Magazine....read more ›

by Jessie Donofrio Aug 10, 2017
Get Ready For The Drink Philly End of Summer Boat Party, August 24

Get Ready For The Drink Philly End of Summer Boat Party, August 24

On Thursday, August 24, prepare to hoist anchor for a three-hour tour of crazy proportions. We'll sail down th...read more ›

by Drink Philly Aug 8, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close