Summer Cocktail Social 2017 Desktop Header

Pernod Now Owns Del Maguey Mezcal

by Alexander Frane on Jun 12, 2017 in Liquor
Pernod Now Owns Del Maguey Mezcal

Ron Cooper didn’t make a dime on Del Maguey, his mezcal company, for the first 15 or so years of its life. Instead, he went so far as to sell his art to support the farmers that created the small batch mezcals he was importing to the States. He didn’t get into the mezcal business to make money; he got into it because he recognized the artistry behind it. He wanted to support the mezcaleros that made it, and introduce that art to the US, which is why it’s a bit shocking for the mezcal community that on June 7, 2017, Cooper announced that Pernod-Ricard, one of the world’s top spirits companies, would be acquiring Del Maguey.

Del Maguey is currently the number one mezcal company in the United States. The brand works with twelve families across twelve different farms, most of whom have been with the company since its inception. Cooper had been approached by multiple companies over the years and rejected every offer made on Del Maguey but, over the last year, he’s been in talks with Pernod to buy a majority stake for a currently undisclosed amount.
 
It’s impossible to deny the impact that Cooper and Del Maguey have had on the American liquor scene. While the company wasn’t the first to bring mezcal to the States, it’s one of, if not the, most influential mezcal brands. Cooper helped to shape the American perception of mezcal, as a fine craft spirit made on a local, traditional level.
 
Luckily, the sale to a conglomerate like Pernod doesn’t mean the end of Del Maguey, or mezcal culture, as we know it. Reportedly all aspects of the Del Maguey, from the senior staff to the operations in Mexico, will remain the same. Mezcalitos.com published an email from Cooper, where he wrote of Pernod-Ricard as “a partner that understands exactly what Del Maguey is, a partner that wants Del Maguey to continue to be exactly who we have always been.”
 
With the growing popularity of mezcal amongst bartenders and consumers, it’s understandable why a company like Pernod would want to join the action, and with Del Maguey being not only the top mezcal brand, but also one of the most well regarded, it’s an obvious choice for investing.
 

Photo via Del Maguey on Facebook

 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

Back in April, Drew Barrymore sat down for an interview with Vogue about her latest rose from her wine company...read more ›

by Jessie Donofrio Aug 15, 2017
Best Bars For Outdoor Drinking in Philadelphia, 2017

Best Bars For Outdoor Drinking in Philadelphia, 2017

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Drink Philly Apr 11, 2017
SPONSORED
Skybrunch Rectanlge Ad
Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

This week's installment is all about The Dandelion, Stephen Starr's British gastropub in the heart of Rittenho...read more ›

by Drink Philly Aug 15, 2017
Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Join Effen Vodka on Friday, August 11 at James Restaurant and Lounge for a free live art demonstration by Left...read more ›

by Jessie Donofrio Aug 11, 2017
SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

On Sunday, August 13, Philly's only fully vegan food and beer festival, S.E.E.D. (Sustainable Everyday Edibles...read more ›

by Drink Philly Aug 10, 2017
Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works has a new tasting room and retail store, which are now open at 1603 E Passyunk Ave. according to Philadelphia Magazine....read more ›

by Jessie Donofrio Aug 10, 2017
Get Ready For The Drink Philly End of Summer Boat Party, August 24

Get Ready For The Drink Philly End of Summer Boat Party, August 24

On Thursday, August 24, prepare to hoist anchor for a three-hour tour of crazy proportions. We'll sail down th...read more ›

by Drink Philly Aug 8, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
Here's Where You'll Be Celebrating National Rye Month in Philadelphia

Here's Where You'll Be Celebrating National Rye Month in Philadelphia

Whiskey fans rejoice: August is National Rye Month! In order to celebrate the great grained spirit, we've roun...read more ›

by Jessie Donofrio Aug 8, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close