Spirit of Philadelphia Holiday 2017 Leaderboard

The Brewers Association Has Unveiled a Craft Brewery Seal

by Alexander Frane on Jun 27, 2017 in Beer

More and more independent breweries are being acquired by larger beer conglomerates, most notably AB In-Bev, who not only purchased a swath of breweries in the past few years, but also distributers, and a beer rating website. Now, The Brewer’s Association, an organization seeking to support “small and independent craft breweries,” has found a way to distinguish which beers come from such producers, and which are now subsidiaries of larger organizations. The organization has developed an optional seal to be placed on the label.

The image is of an upside-down beer bottle, representing how “Craft beer has disrupted the beer market over the last three decades in a way that’s indicative of turning something upside down,” according to CraftBeer.com publisher Julia Herz. Any brewery can sign for use of the icon, provided they achieve three criteria: small, meaning annual production of 6 million barrels of beer or fewer; traditional, which disqualifies flavored malt beverages and other similar brands; and independent, which means “Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.”

While the intent is noble, that last qualification has given some folk pause — Paste Magazine’s Jim Vorel describes the problem of lumping a brewery such as Founders, which sold to a Spanish beer company that rarely acts in the States, in with breweries that sold to AB InBev. He also points to how, with independence only being violated if sold to another beer company, a brewery can sell to a private equity firm and still be considered independent.

Regardless of potential problems with the label, it speaks to a growing concern in the brewery scene to remain transparently independent and craft focused. Considering the rate of acquisition and consolidation on the market, it’s little wonder such concerns abound.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
New Liberty Releases Fortunato's Fate, A Rye Whiskey Aged in Sherry Casks

New Liberty Releases Fortunato's Fate, A Rye Whiskey Aged in Sherry Casks

New Liberty Distillery, located in Kensington, has released their latest whiskey: Fortunato's Fate, a malted r...read more ›

by Drink Philly Jan 17, 2018
Where to Watch the Eagles in the NFC Championship Game

Where to Watch the Eagles in the NFC Championship Game

The Eagles have advanced to the NFC Championship game, which they'll play against the Vikings at the Linc on Sunday at 6:40 PM....read more ›

by Jessie Donofrio Jan 17, 2018
SPONSORED
Skygarten Rectangle Ad
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 6, 2017
Evil Genius Brewing to Hold Harry Potter Murder Mystery Dinner, January 29

Evil Genius Brewing to Hold Harry Potter Murder Mystery Dinner, January 29

If you've ever dreamed of attending Hogwarts, head to Evil Genius Beer Company on Monday, January 29 from 6 PM...read more ›

by Drink Philly Jan 17, 2018
Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

For this installment of Behind the Bar, we got the chance to interview award-winning bartender Jillian Vose, who is currently the bar manager and beve...read more ›

by The Drink Nation Jan 16, 2018
Center City District Restaurant Week is Returning from January 14-26

Center City District Restaurant Week is Returning from January 14-26

Center City District Restaurant Week is returning for yet another session from Sunday, January 14 to Friday, J...read more ›

by Drink Philly Jan 12, 2018
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Behind the Bar: Marie Piraino of Bud & Marilyn's

Behind the Bar: Marie Piraino of Bud & Marilyn's

This week on Behind the Bar, we spoke to Marie Piraino at Bud & Marilyn's....read more ›

by Drink Philly Jan 10, 2018
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close