Spirit of Philadelphia Holiday 2017 Leaderboard

A Bunch of Entitled Kids of Big Beer Opened Up Their Own 'Craft' Brewery

by Ryan Hudak on Jul 25, 2017 in Beer

If you like your craft beer to lack any kind of authenticity, but make up for that with boundless pretentiousness, Barrels & Sons Brewery in Napa, California is about to become your mecca.  The brewery was started by three sons of moderately famous people: Carlo Mondavi, son of Tim Mondavi and grandson of Robert Mondavi of Mondavi Winery; Elliott Taylor, son of Ronald Lee Taylor, whose restaurant-building company built Spago (apparently that makes you famous or something); and Jacob Busch, of the famous Budweiser family.

Two things immediately jump out about the trio.  First, they look the Trump kids tried to dress up like Mumford and Sons without ever actually having seen the band.  Second, they know nothing about beer and brewing. The group says they are starting with a pilsner, and only a pilsner, in order to make one of the best in the US.  After all, as Elliott Taylor noted, “We started thinking that every American lager or pilsner beer brand is no longer owned by Americans anymore.” Sure, if you’re only thinking about the macro garbage that your fathers pedaled—but there are plenty of great craft pilsners and lagers owned by Americans.
 

 
 
Their brewing process (which they hired a brewer for) is also suspect. Taylor also mentions, “It is a very complicated brew protocol and is a thick binder worth of pages to follow the actual procedure of this brew. We have one of the longest lager pilsners on the market and our total start to finish time from batch in to rack out is just under 30 days, which is extremely long for a lager. Checking temperature throughout the day and monitoring the beer is a complicated process―we use an array of different malts and we use several different hops.”  As Beervana blog points out, 30 days is pretty standard for a pilsner, which just so happens to be one of the beer styles that generally uses one kind of malt and one kind of hops.  So, nothing checks out with these guys.
 
From the Barrels & Sons Instagram, it is clear this is being marketed to the aforementioned Mumford and Sons faux-folk crowd; the kinds of kids who wear their pre-torn $300 jeans designer v-neck t-shirt into the woods to have a picture-perfect campfire with all their beautiful friends.  They even have a video of someone pouring their beer into a mug full of snow with a banjo playing in the background.  I can’t even begin to describe how many things are wrong with this.
 
The brewery—and the three rich kids who started it—is being praised for its hard-working ethos that these guys apparently grew up with and are pouring into their beer.  That, however, could have more to do with the sycophantic tone of the Forbes piece and not with anything they’re actually doing.  The article really is a must-read, too, if you're into pain.
 
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Behind the Bar: Marie Piraino of Bud & Marilyn's

Behind the Bar: Marie Piraino of Bud & Marilyn's

This week on Behind the Bar, we spoke to Marie Piraino at Bud & Marilyn's....read more ›

by Drink Philly Jan 10, 2018
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 6, 2017
SPONSORED
Skygarten Rectangle Ad
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
La Peg's Ice Bar Pegsicle Returns for the Winter, January 15

La Peg's Ice Bar Pegsicle Returns for the Winter, January 15

Things are about to get brisk at La Peg with the return of Pegsicle, an outdoor bar made out of hand-carved ice. ...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Philly's Best Happy Hours: a.bar's Oysters, $8 Punch & Wines, and $4 Beers

Philly's Best Happy Hours: a.bar's Oysters, $8 Punch & Wines, and $4 Beers

This week, we're focusing on a.bar, the chic, casual counterpart to a.kitchen, which you can find right at the...read more ›

by Drink Philly Jan 4, 2018
Snow Day Specials and Bars Open in Philadelphia

Snow Day Specials and Bars Open in Philadelphia

It's a snow day here in Philly! Keep checking back, as updates will be posted all day....read more ›

by Drink Philly Jan 4, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close