James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Scottish brewery, Brewmeister, is marketing the strongest beer in the world: Snake Venom....read more ›

by The Drink Nation Aug 15, 2017
Best Bars For Outdoor Drinking in Philadelphia, 2017

Best Bars For Outdoor Drinking in Philadelphia, 2017

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Drink Philly Apr 11, 2017
SPONSORED
Skybrunch Rectanlge Ad
In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

Back in April, Drew Barrymore sat down for an interview with Vogue about her latest rose from her wine company...read more ›

by Jessie Donofrio Aug 15, 2017
Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

Philly's Best Happy Hours: $3 Appetizers, $4 Beers, & $5 Wines at The Dandelion

This week's installment is all about The Dandelion, Stephen Starr's British gastropub in the heart of Rittenho...read more ›

by Drink Philly Aug 15, 2017
Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Effen Vodka is Hosting a Free Live Art Demonstration by Lefty Out There Featuring $8 Cocktails, August 11

Join Effen Vodka on Friday, August 11 at James Restaurant and Lounge for a free live art demonstration by Left...read more ›

by Jessie Donofrio Aug 11, 2017
SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

SEED Fest, Philly's Only Vegan Food & Beer Festival, is Returning on August 13

On Sunday, August 13, Philly's only fully vegan food and beer festival, S.E.E.D. (Sustainable Everyday Edibles...read more ›

by Drink Philly Aug 10, 2017
Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works Tasting Room Now Open on East Passyunk

Manatawny Still Works has a new tasting room and retail store, which are now open at 1603 E Passyunk Ave. according to Philadelphia Magazine....read more ›

by Jessie Donofrio Aug 10, 2017
Get Ready For The Drink Philly End of Summer Boat Party, August 24

Get Ready For The Drink Philly End of Summer Boat Party, August 24

On Thursday, August 24, prepare to hoist anchor for a three-hour tour of crazy proportions. We'll sail down th...read more ›

by Drink Philly Aug 8, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close