Coheed and Cambria Livenation Leaderboard
Livenation Rise Against

James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
Major League Bocce Teams Up with The Druid's Keep for Beer, Bocce, and Fun
Beer and Cocktails Meet International Cuisine at Sea Isle City's First Food Truck Festival, Sept. 26-28
Fashion and Cocktails Mingle at The Rittenhouse Row Fall Fashion Crawl, Tues., Sept. 23
spacer
2 Gingers Below Features
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Fashion and Cocktails Mingle at The Rittenhouse Row Fall Fashion Crawl, Tues., Sept. 23

Fashion and Cocktails Mingle at The Rittenhouse Row Fall Fashion Crawl, Tues., Sept. 23

Fest goers will receive a map that details the location of each event, and what's pouring at them...read more ›

by Drink Philly Sep 22, 2014
Cans of Nugget Nectar Coming From Troegs in 2015

Cans of Nugget Nectar Coming From Troegs in 2015

The heady and hoppy imperial amber will begin rolling off the brewery's canning line early next year ...read more ›

by Drink Philly Sep 22, 2014
SPONSORED
Perch Pub Brunch Rectangle
Drink Philly Four Year Anniversary Party at the Independence Seaport Museum, Sept 24

Drink Philly Four Year Anniversary Party at the Independence Seaport Museum, Sept 24

Join us for the Drink Philly Four Year Anniversary Party on September 24. Craft Beer, cocktails, food, music, ...read more ›

by Drink Philly Sep 3, 2014
Where to Celebrate Oktoberfest in Philadelphia

Where to Celebrate Oktoberfest in Philadelphia

Slip into some lederhosen, don your dirndls and check out where festing will be going on around town...read more ›

by Drink Philly Sep 16, 2014
Best Bars for Outdoor Drinking in Philadelphia

Best Bars for Outdoor Drinking in Philadelphia

Whether it's to enjoy the first warm breezes of spring or the summer's sunshine, Philadelphia is full of great places to drink in the great outdoors....read more ›

by Polly Math Apr 7, 2014
30 Places to Find the Best Philadelphia Brunch Cocktails

30 Places to Find the Best Philadelphia Brunch Cocktails

In Philadelphia, brunch isn't just a portmanteau, it's a religion....read more ›

by Polly Math Feb 10, 2014
Turn Any Kegerator Into A Caskerator With This New Kit

Turn Any Kegerator Into A Caskerator With This New Kit

The new caskerator makes pouring and storing cask beer easy. ...read more ›

by Jennifer Waldera Sep 22, 2014
It's National Punch Day!

It's National Punch Day!

This party-perfect drink was brought to the Western world around the time of Christopher Columbus, discovered by English sailors during voyages to Ind...read more ›

by Drink Philly Sep 19, 2014
Sister Breweries Boulevard and Ommegang Announce Planned Collaboration

Sister Breweries Boulevard and Ommegang Announce Planned Collaboration

Exciting times for Boulevard Brewing and Ommegang fans as the breweries have announced their first collaborati...read more ›

by Mike Bertha Sep 19, 2014
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close