Spirit Cruises January 2023 Leaderboard

Whiskey Shortages Expected Due to Surging Popularity

by The Drink Nation on May 24, 2013 in Liquor
Whiskey Shortages Expected Due to Surging Popularity

Maker’s Mark caused an uproar earlier this year when it announced plans to water down its popular flagship whiskey label. It wasn’t an arbitrary move — the reasoning behind reducing the alcohol content was to increase supply to keep up with the demand in American whiskey’s popularity. Now that the decision has been reversed (thanks to angry and vocal fans), drinkers can expect to find fewer bottles of Maker’s Mark available on shelves around the country.

The company is not alone. A recent press release from Buffalo Trace Distillery warned of shortages in its key brown spirits brands, which include Blanton’s, Pappy Van Winkle and Buffalo Trace. Though the 225-year-old Kentucky distillery has taken steps to avoid shortages — including installing additional bottling lines, hiring more staff and micro-managing allocations — the increased popularity has made it impossible to keep up with demand.

Bourbon and Tennessee whiskey sales by volume rose over 5% in just the past year, according to the Distilled Spirits Council of the U.S. “Super Premium” products in that category of liquor (a group that includes the above spirits) rose 12.4%. That’s a larger surge than the U.S. vodka market — previously king — which grew 4% overall and 10% in super-premium products.

The fact that brown spirits take time is the main issue here, in addition to larger growth spurt. While vodka can be distilled and produced quickly, whiskey needs to sit in barrels for several years — up to 23 years, in a certain Pappy Van Winkle label’s case — before it’s bottled. Plus, during that time the volume decreases significantly, due to evaporation. So although whiskey producers are working hard to keep up, you might want to stock up on your favorites to make it through the next couple of years.

h/t Huffington Post

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Rittenhouse Goes Car-Free Every Sunday in September: Here are the Best Bars to Hit

Rittenhouse Goes Car-Free Every Sunday in September: Here are the Best Bars to Hit

Center City District will close the streets allowing pedestrians to enjoy outdoor seating, music, and activiti...read more ›

by Michelle Cryder Sep 6, 2024
Best Cocktail Bars at the Jersey Shore

Best Cocktail Bars at the Jersey Shore

We've rounded up all of the must-stop spots for sipping spirits by the beach, whether your vibe is dark and sexy or vibrant and divey....read more ›

by Drink Philly Aug 26, 2024
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 1
Behind the Bar: Jillian Moore of My Loup

Behind the Bar: Jillian Moore of My Loup

This time on Behind the Bar, we interview bartender and bar manager Jillian Moore of My Loup. We chat with her about her cocktail menu, the effects of...read more ›

by Drink Philly May 13, 2024
Oltremare: Inside Look at their Amalfi Coast Inspired Cocktails

Oltremare: Inside Look at their Amalfi Coast Inspired Cocktails

Oltremare is the newest endeavor by Chef Townsend Wentz, located at 2121 Walnut Street, near Rittenhouse Square...read more ›

by Drink Philly Apr 22, 2024
Best Bars for Outdoor Drinking in Philadelphia, 2024

Best Bars for Outdoor Drinking in Philadelphia, 2024

We've got your definitive list of where to drink outside in Philadelphia...read more ›

by Drink Philly Apr 9, 2024
Philadelphia Distilling Launching Secret Pop-Up Cocktail Garden for Earth Day, April 11-21

Philadelphia Distilling Launching Secret Pop-Up Cocktail Garden for Earth Day, April 11-21

Philadelphia Distilling is transforming their fourth floor space into a secret garden to celebrate Earth Day, ...read more ›

by Drink Philly Apr 9, 2024
Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Last year, Dizengoff and Abe Fisher decided to join forces and embark on an exciting new chapter. After closin...read more ›

by Drink Philly Mar 5, 2024
Behind the Bar: Tom Foy of Butcher Bar

Behind the Bar: Tom Foy of Butcher Bar

In this installment of Behind the Bar, we sit down with bartender Tom Foy of Butcher Bar...read more ›

by Drink Philly Feb 19, 2024
48 Record Bar: An Inside Look at an Audiophile's Listening Room & Cocktail Bar

48 Record Bar: An Inside Look at an Audiophile's Listening Room & Cocktail Bar

48 Record Bar is the newest addition to the growing Listening Room trend in Philadelphia...read more ›

by Drink Philly Feb 19, 2024
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close