Spirit Cruises Summer 2019 Leaderboard

The Beck's Edison Bottle: Music To Your Beers

by Polly Math on Jul 15, 2013 in Culture
The Beck's Edison Bottle: Music To Your Beers

‘Twas the late nineteenth century, right about when Thomas Edison created the cylinder phonograph, that Beck’s Brewery first started making beer in Bremen, Germany. Coincidence? Hardly. The fates knew full well that 125 years later humanity would need something useful to do with macrobrews. What they may not have known is that it would have to do with music.

MP3s? Psh. iTunes? Don’t be silly. Beck’s just rolled out the world's first Edison Bottle to promote the company’s new music label. That’s right. Beck’s transformed a signature green bottle into a playable medium as part of the “Green Box Project.” Its the newest in a line of initiatives supporting creativity, something the company has been promoting for the last quarter century. (The family-owned Beck’s was sold to giant conglomerate Interbrew in 2002 — and is now part of AB InBev — but this initiative continues.)

The new cylinder phonograph was made by New Zealand-based Gyro Constructivists. Check out the Edison Bottle in action, and a bit about the making of, in the video below:

Inspiration for the  music makers came from another company program, “Live Beyond Labels,” when someone realized bottles were born for this. You know Beck’s funky bottle art, right? If you’re a craft beer drinker, probably not, but if you’re intrigued, you can check it out on the visually interesting, somewhat confusing, rather vertigo inducing website here.

At this time, Beck’s has not made it clear if this music-playing bottle will ever be available for public sale, but if you are dying to jam out with your dram out, dust off that graphophone and keep your eyes and labels peeled.
 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Bars & restaurants in PA can now sell cocktails-to-go. Here's where to find them in Philadelphia...read more ›

by Drink Philly May 21, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Right now the hospitality industry is—to put it lightly—struggling. We created a resource directory for an...read more ›

by Jessie Donofrio Mar 20, 2020
SPONSORED
Drink Nation Store Rectangle
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Bars and restaurants are officially closed (and offering take-out and delivery only), so your favorite bartend...read more ›

by Drink Philly Mar 18, 2020
Suits & Sazeracs Returns for Second Year to Benefit Career Wardrobe, February 24

Suits & Sazeracs Returns for Second Year to Benefit Career Wardrobe, February 24

At this NOLA-style event benefiting Career Wardrobe, you'll be able to sample unique Sazerac-inspired cocktail...read more ›

by Drink Philly Feb 20, 2020
Drink Philly's Mad Hatter Whiskey Tea Party Returns to Stotesbury Mansion, Feb 29

Drink Philly's Mad Hatter Whiskey Tea Party Returns to Stotesbury Mansion, Feb 29

Drink Philly's Mad Hatter Whiskey Tea Party is back, and this year, it's sure to be bigger and better than eve...read more ›

by Drink Philly Feb 4, 2020
Inside Look: Campari's Stylish North American Headquarters in New York

Inside Look: Campari's Stylish North American Headquarters in New York

If you're a frequent Negroni drinker, always order Wild Turkey Bourbon in your old fashioneds, or prefer your ...read more ›

by The Drink Nation Jan 9, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close