Spirit Cruises Summer 2019 Leaderboard

Blow Your GIF-Loving Mind With Beer Labels in Motion

by The Drink Nation on Jul 25, 2013 in Beer
Blow Your GIF-Loving Mind With Beer Labels in Motion

What’s the same about every beer label you’ve ever seen? They’re static, still, unmoving. Thanks to Trevor Carmick, you can now look at craft labels in a whole new way. Carmick creates “Beer Labels in Motion,” which are basically hand-crafted cinemagraph GIFs made from beer labels.

Beer-related or not, the GIF is the medium of the moment. GIFs are the hippest, easiest way to communicate all kinds of things, from expressing an emotion or making a joke to reliving a sports play or critically examining any moment in time. GIFs are also art, especially in the subcategory known as cinemagraphs. Often made from movie clips, these are still images in which just specific sections loop. It’s a beautiful and sometimes uncanny effect.

What Carmick has done is combine custom animation with terrific photography and created a series of beer labels like you’ve never seen before. They move! Bigfoot tromps across the bottom of Yeti Imperial Stout by Great Divide. Dogfish Head’s famous shark slithers in and out of the oval on 60 Minute IPA. Magic Hat No. 9 looks trippier than ever.

They’re all fantastic, so click over and give the Tumblr a follow. Your eyes will thank you.
 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

Power the Polls PA is looking for unemployed restaurant workers to work the polls and will pay for their time....read more ›

by Drink Philly Sep 16, 2020
You Can Now Get Cocktails To-Go in Center City Philadelphia

You Can Now Get Cocktails To-Go in Center City Philadelphia

Restaurants throughout the Center City limits are offering pre-made cocktails in special take out containers...read more ›

by Drink Philly Jul 18, 2020
Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Bars & restaurants in PA can now sell cocktails-to-go. Here's where to find them in Philadelphia...read more ›

by Drink Philly May 21, 2020
Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Right now the hospitality industry is—to put it lightly—struggling. We created a resource directory for an...read more ›

by Jessie Donofrio Mar 20, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Bars and restaurants are officially closed (and offering take-out and delivery only), so your favorite bartend...read more ›

by Drink Philly Mar 18, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close