Spirit Cruises Summer 2019 Leaderboard

Feds Nix Approval For Instant Cocktail Palcohol

by The Drink Nation on Apr 23, 2014 in Culture
Feds Nix Approval For Instant Cocktail Palcohol

Don’t hold your breath waiting for Palcohol to show up on the shelves at your favorite booze store anytime soon. Earlier this month, it seemed as if the the powdered, instant cocktail concoction was a sure thing after it got the go-ahead from the Alcohol and Tobacco Tax and Trade Bureau.

But just as quickly as it received approval, that same federal agency rescinded its decision, stating that it was made in error.

Palcohol’s buzz began building in early April after it was announced that the just-add-water mixed-drink had gained the regulatory agency’s approval, and would soon start shipping. Like Kool-Aid, Palcohol goes from a powdery substance to seemingly palatable beverage when combined with water. The only difference is, mixed in within its granulated flavorings and sweeteners, are tiny hollow orbs filled with firewater, which dissolve in water, giving the mixture an alcohol kick. Proposed flavors include vodka and tonic, Cosmopolitan, Lemon Drop, Kamikaze and Margarita.

At issue is the packaging, according to Palcohol parent Lipsmark LLC. A company spokesperson said there’s a discrepancy with the fill level — or how much powder is actually in the packet. But the Alcohol and Tobacco Tax and Trade Bureau is reportedly staying mum on the matter.

Meanwhile, there’s been considerable chatter on the web and social media concerning Palcohol and the chances it has to actually come to market. Since most rules concerning liquor, its sale and consumption are prescribed at the state level, Lipsmark LLC would have to clear a tremendous amount of legal hurdles to get its products on store shelves.

Further complicating matters is a page on the Palcohol website that suggested the powdered drink could be easily smuggled into places where alcohol is not permitted, or places where it’s sold with a significantly marked up price, like concerts, sports arenas, cruise ships and hotels. What’s more, the page, which has since been removed, also stated that the product could be snorted, but discouraged that with a statement that Palcohol should only be enjoyed responsibly. According to NBC News, beverage industry attorney and author of the booze law blog BevLaw.com Robert Lehrman argues that this could keep the powdered mixed drink from ever seeing the light of day.

 


Tags: Cocktails, News, Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

Power the Polls PA is looking for unemployed restaurant workers to work the polls and will pay for their time....read more ›

by Drink Philly Sep 16, 2020
You Can Now Get Cocktails To-Go in Center City Philadelphia

You Can Now Get Cocktails To-Go in Center City Philadelphia

Restaurants throughout the Center City limits are offering pre-made cocktails in special take out containers...read more ›

by Drink Philly Jul 18, 2020
Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Bars & restaurants in PA can now sell cocktails-to-go. Here's where to find them in Philadelphia...read more ›

by Drink Philly May 21, 2020
Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Right now the hospitality industry is—to put it lightly—struggling. We created a resource directory for an...read more ›

by Jessie Donofrio Mar 20, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Bars and restaurants are officially closed (and offering take-out and delivery only), so your favorite bartend...read more ›

by Drink Philly Mar 18, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close