Spirit Cruises Summer 2019 Leaderboard

Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

by The Drink Nation on Aug 11, 2014 in Wine
Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

Thrifty drinkers can breath a sigh of relief today now that grocery chain Trader Joe’s and the producers of its dirt-cheap wine label Charles Shaw, aka Two-Buck Chuck, are dispelling rumors of animal blood and insect parts being present in their bottles.

Last week, a seemingly legit blog entry was shared on Huffington Post that claimed the large-scale machine harvesting employed by Charles Shaw parent, Bronco Wine Company, at its vineyards results in rodents, birds and insects, as well as unripe and rotten fruit going into the fermenters along with all the grapes. The article goes on to allege that this is why the wine is so cheap.

The problem is, most of what was written isn’t actually true, CNBC reports. Much worse, the author — who it turns out penned the piece years ago — has since come forward, admitting that the article was “never intended… as a fully qualified, well researched piece of accurate journalism.”

In making those dubious claims, author Chris Know wrote of Bronco Wine Company’s machine harvesters:

Large tractors with huge claws go down the rows of vineyards grabbing the grapes and depositing them in its huge receptacle. And it not only grabs ripe grapes, but unripe and down right rotten ones as well and throws them all together. Add to that leaves, stems and any rodents, birds, or insects that may have made those vines their home — they all get thrown into the bin as well. And guess what? You think there's going to be any sorting when that truck arrives at the winery (or should I say processing facility)? Nope. Everything, and I do mean everything (including all those unripe grapes, rotten grapes, leaves, stems, birds, rodents, and insects) gets tossed into the crusher and transferred to large tanks to ferment.

To clear the air, Bronco Wine Company CEO Fred Franzia came forward to explain what’s really happening in his company’s fields. Mechanized harvesting is indeed employed, just as if is at dozens of other large-scale winemaking operations. But the machines are not equipped with huge mechanical claws. Rather the devices shake the grapes loose from the vines. Sometimes other things like twigs, leaves and the occasional Animal Kingdom representative. However several steps along the way ensure that everything but the fruit gets filtered out before going into the fermenters.

"He didn't know what he was talking about,” Franzia told CNBC. “He's never been in a vineyard, doesn't understand it. You just wonder what other propaganda gets put in the press that you don't know the real facts about.”

Not surprising, of his own piece, Knox cautioned, “lesson learned that we must all be VERY careful about ANYTHING we publish online."

Photo: Flickr user pr1001


Tags: News, Wine
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Bartender Barry (Johnson)

Behind the Bar: Bartender Barry (Johnson)

In this installment of Behind the Bar, we sit down with Barry Johnson, better known as "Bartender Barry" of Instagram and as cocktail catering special...read more ›

by Drink Philly Feb 9, 2022
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing Co just launched their newest venture right in the heart of Philadelphia, making the former TG...read more ›

by Drink Philly Oct 26, 2021
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Philly Cider Week Returns This Year, October 26-31

Philly Cider Week Returns This Year, October 26-31

Cider fans rejoice because after taking a hiatus last year, Philly Cider Week is back for it's third year....read more ›

by Drink Philly Oct 14, 2021
 Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory Brewing Co. is opening its first Philadelphia taproom and brewery in the heart of Center City at 1776 ...read more ›

by Drink Philly Oct 12, 2021
Drink Philly's Red, White, & Blue Boat Party, July 1

Drink Philly's Red, White, & Blue Boat Party, July 1

Party on a yacht down the Delaware River in style with a three hour open bar, a dinner buffet, and a live DJ all included with your ticket....read more ›

by Drink Philly Jun 4, 2021
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close