Spirit of Philadelphia First Friday 2018 Leaderboard

America's Newest Odd Couple: Our National Parks and Budweiser

by Ryan Hudak on May 12, 2015 in Culture

Budweiser has provided a lot of fodder for us (and many others) of late, whether it’s from A-B’s insistence that the NFL clean-up its act all while sponsoring a room at a brothel, using a Super Bowl ad to make fun of all craft beer drinkers and the brewery it had just purchased, coming up with possibly the lamest ad campaign ever with the “Up for Whatever” nonsense, or turning that ad campaign distinctly rapey. Now, Budweiser is trying to ruin our beautiful national park system.

Of course, the National Park Foundation isn’t free of blame—they’re the ones who put on hold the no alcohol sponsorships rule to make a cool $2.5 million over the next two years, which is sure to really put a dent in the reported $11.5 billion backlog in upgrades and repairs for the park system.  

But what will this mean for you, the hopefully non-consumer of Bud Light? Probably just that you’ll see the Statue of Liberty on some Bud Light bottles and have another event to avoid when A-B InBev throws a “pretty epic surprise concert” this summer. I’m sure Iggy Azalea playing in the middle of Yellowstone will be a huge hit, especially since most national parks ban alcohol.

In the end, though, this just shows that InBev is completely oblivious to reasonable marketing strategies. As Budweiser’s VP Brian Perkins says, “It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging.” Why is this fitting? And if some Budweiser-drinking hayseed needs a bottle of terrible beer to clue them in to Mount Rushmore or the Grand Canyon, chances are that hayseed is not all that interested in seeing America. Once again, Budweiser is skirting the real issue that is losing them market share (the taste of its beer) and pandering to the “’MURICA!” screaming boobs that already drink its beer.

A picture or a saying on a bottle isn’t going to get anyone out of their trailer to experience a crazy night out or go to a national landmark, Budweiser. Start dealing with the actual crux of the matter and maybe people will actually stop laughing at you. Maybe.

Photo via Budweiser 


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar at Center City Sips: Vincent Martinez of Tequila's Restaurant

Behind the Bar at Center City Sips: Vincent Martinez of Tequila's Restaurant

For this edition of Behind the Bar, we talked to Vincent Martinez, who has worked at Tequila’s Restaurant, a...read more ›

by Drink Philly Jul 17, 2018
The Trestle Inn is Hosting an Outdoor Lounge Near Philadelphia's Rail Park

The Trestle Inn is Hosting an Outdoor Lounge Near Philadelphia's Rail Park

Philly has another new outdoor drinking destination - The Patio at Spring Arts, from the team behind Callowhil...read more ›

by Drink Philly Jul 12, 2018
SPONSORED
Chaddsford Winery Shop - desktop rectangle
Best Bars for Outdoor Drinking in Philadelphia, 2018

Best Bars for Outdoor Drinking in Philadelphia, 2018

Here's where you should drink outside in Philadelphia this spring, summer, and fall....read more ›

by Drink Philly Apr 12, 2018
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Game of Thrones & Ommegang Beer at the Eastern State Penitentiary Recap [VIDEO]

Game of Thrones & Ommegang Beer at the Eastern State Penitentiary Recap [VIDEO]

On Wednesday, June 20, Philadelphia's historic Eastern State Penitentiary transformed into Westeros for one ev...read more ›

by Drink Philly Jul 12, 2018
Behind the Bar: Etinosa Emokpae of Walnut Street Cafe

Behind the Bar: Etinosa Emokpae of Walnut Street Cafe

For this installment of Behind the Bar, we spoke to Etinosa Emokpae, sommelier and manager at West Philly's Walnut Street Cafe....read more ›

by Drink Philly Jul 11, 2018
Boxcar Beer Garden Is Now Open Underneath Philadelphia's New Rail Park

Boxcar Beer Garden Is Now Open Underneath Philadelphia's New Rail Park

FCM Hospitality, the group behind Morgan's Pier, Harper's Garden, and Concourse, is working with vendors from ...read more ›

by Drink Philly Jul 11, 2018
The International is Now Open in Kensington

The International is Now Open in Kensington

The International, the latest project from the owners of Standard Tap & Johnny Brenda's, is now open at 1624 N Front St....read more ›

by Drink Philly Jul 10, 2018
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 6, 2017
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close