Spirit Cruises Summer 2019 Leaderboard

AB InBev Brewers Responds to Brewers Association's Craft Label

by Alexander Frane on Jul 11, 2017 in Beer

Recently, The Drink Nation reported on a logo developed by the Brewers Association. Qualifying breweries will be able to place the symbol, an upside down beer bottle, on their beer labels to declare themselves “small, traditional, and independent”. The seal was designed to distinguish such breweries from those owned by larger beer companies, most notably the beverage behemoth AB InBev, in an attempt for transparency for the benefit of consumers.  Now, brewers whose companies are owned by AB InBev have released a video response to this new form of labeling.

Six Viewpoints from The High End from The High End on Vimeo.

The video, created by AB InBev’s High End, features brewers and founders from 10 Barrel, Elysian, Wicked Weed, Four Peaks, and more. The general argument is that, as 10 Barrel founder Garrett Wales says, “At the end of the day the beer does the talking, not the label on the package, and the consumer makes up their own mind”. They point to the fact that the seal does not guarantee quality, just independence, and simply being bought by a larger company doesn’t mean the product will suddenly change.

Furthermore, the argument is made that it’s not “the big guys” that are the threat to small breweries, but the growing popularity of wine and spirits over beers. There’s some evidence to suggest that spirits are outpacing beers, though there is less so with wine. Walt Dickinson of Wicked Weed calls for unity amongst breweries, saying they’re fighting a “civil war” while facing an external threat, and that there’s room in the industry for any good beer.

It’s unlikely that an alliance between independent and corporate owned breweries will happen anytime soon, but one thing is for certain: as Wales says, the consumer makes up their own mind. Whether that’s going to mean turning away from larger breweries and focusing on the ones with the BA’s seal or not remains to be seen.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Inside Look: Campari's Stylish North American Headquarters in New York

Inside Look: Campari's Stylish North American Headquarters in New York

If you're a frequent Negroni drinker, always order Wild Turkey Bourbon in your old fashioneds, or prefer your ...read more ›

by The Drink Nation Jan 9, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
The Damage of Trump's Wine Tariffs: Importers Expect Shutdowns & Layoffs, Industry Could Be Irreparably Harmed

The Damage of Trump's Wine Tariffs: Importers Expect Shutdowns & Layoffs, Industry Could Be Irreparably Harmed

The wine industry in the United States may be in serious jeopardy thanks to proposed tariffs by the Trump admi...read more ›

by Nina Starner Dec 23, 2019
Royal Boucherie Now Offers a Three Course Lunch Special With a $25 Prix-Fixe & $2 Martinis

Royal Boucherie Now Offers a Three Course Lunch Special With a $25 Prix-Fixe & $2 Martinis

Nicholas Elmi's Old City spot, Royal Boucherie, is offering the best lunch special in the city: $2 martinis wi...read more ›

by Drink Philly Dec 9, 2019
Drink Philly's Repeal Eve Ball Recap (PHOTOS)

Drink Philly's Repeal Eve Ball Recap (PHOTOS)

On the evening of Wednesday, December 4, partygoers raised a glass to the end of Prohibition and the passing of the 21st Amendment at Drink Philly's R...read more ›

by Drink Philly Dec 9, 2019
Prohibition Taproom is More Than Just Beer: An Inside Look at Their Cocktail Program

Prohibition Taproom is More Than Just Beer: An Inside Look at Their Cocktail Program

Prohibition Taproom, one of Philly's most beloved neighborhood bars, is definitely known for its beer and cide...read more ›

by Drink Philly Nov 19, 2019
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close