Spirit Cruises Summer 2019 Leaderboard

GIRLS LIKE PINK BOYS LIKE BLUE: Molson Makes a Beer for Women

by Chase Harrison on Jul 25, 2011 in Culture
GIRLS LIKE PINK BOYS LIKE BLUE: Molson Makes a Beer for Women

Molson Coors has announced plans to launch a new beer in the U.K. that will be aimed at females in an attempt to convince women that beer is, in fact, for all genders.

Oh, by the way, the beer will be pink in color and no, that’s no coincidence. It is likely because the hard-working scientists and market research team at Molson Coors recently came to the conclusion that all women love the color pink. The beer, which will be entitled Animée (how feminine of them), will be a sparkling drink that consists of lemon and rosé flavors. I can’t be the only one that doesn’t think that actually sounds like a beer.

Carlsberg’s recent release of their so-called “gender neutral” beer more than likely spurned Molson Coors to release a competitor. Both companies seem to have overlooked the simple fact that if they made beer that tasted good (or, say, tasted like beer), they might have a better time marketing it to everyone. Or, you know, they could cut it out with the sexist commercials that seem to be targeted toward the huge market of "mud-wrestling" fans.

I guess it’s a bit easier to make a beer that is pink. Yeah. That’ll do.


Related Articles:

Williams Bros. Kelpie Seaweed Ale

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Philly Cider Week Returns This Year, October 26-31

Philly Cider Week Returns This Year, October 26-31

Cider fans rejoice because after taking a hiatus last year, Philly Cider Week is back for it's third year....read more ›

by Drink Philly Oct 14, 2021
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
 Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory Brewing Co. is opening its first Philadelphia taproom and brewery in the heart of Center City at 1776 ...read more ›

by Drink Philly Oct 12, 2021
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Drink Philly's Red, White, & Blue Boat Party, July 1

Drink Philly's Red, White, & Blue Boat Party, July 1

Party on a yacht down the Delaware River in style with a three hour open bar, a dinner buffet, and a live DJ all included with your ticket....read more ›

by Drink Philly Jun 4, 2021
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

Power the Polls PA is looking for unemployed restaurant workers to work the polls and will pay for their time....read more ›

by Drink Philly Sep 16, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
You Can Now Get Cocktails To-Go in Center City Philadelphia

You Can Now Get Cocktails To-Go in Center City Philadelphia

Restaurants throughout the Center City limits are offering pre-made cocktails in special take out containers...read more ›

by Drink Philly Jul 18, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close