Spirit Cruises January 2023 Leaderboard

MGD64 Lemonade Cancelled

It's about time.
by Bruce of Brews on Aug 5, 2011 in Culture
MGD64 Lemonade Cancelled

Stop the presses: MillerCoors’ recent venture to “tap into the flavored beer market” has yielded less profits than previously projected. As a result (brace yourselves) they are pulling the plug on their latest line of imbued water, MGD 64 Lemonade.

In a statement released via email to distributors, president of sales Ed McBrien announced that: “Winning in beer requires testing the bounds of the market with innovation… with that commitment, however, comes a recognition that not every innovation will succeed.”

To try to save money on deconstruction costs, the company is buying up remaining stock from distributors, wherever legal. If they are trying to save themselves from more embarrassment by erasing any evidence this beer existed, they aren’t doing themselves any favors by labeling this beer as “innovative” or their prerogative as “winning at beer” in public statements.

MGD 64 Lemonade was released early this spring and somehow, miraculously, made it to late July. Here’s to hoping that this insult to beer meets a suitable end at the bottom of a ditch, as flushing it down the toilet would just mean wasting more water.


Related Articles:

Wine Reduces Risk of Sunburns

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Last year, Dizengoff and Abe Fisher decided to join forces and embark on an exciting new chapter. After closin...read more ›

by Drink Philly Mar 5, 2024
Behind the Bar: Tom Foy of Butcher Bar

Behind the Bar: Tom Foy of Butcher Bar

In this installment of Behind the Bar, we sit down with bartender Tom Foy of Butcher Bar...read more ›

by Drink Philly Feb 19, 2024
SPONSORED
Drink Nation Store Rectangle
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
48 Record Bar: An Inside Look at an Audiophile's Listening Room & Cocktail Bar

48 Record Bar: An Inside Look at an Audiophile's Listening Room & Cocktail Bar

48 Record Bar is the newest addition to the growing Listening Room trend in Philadelphia...read more ›

by Drink Philly Feb 19, 2024
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

In a city with new bar openings every week, it can be hard to keep up with the everchanging Philly cocktail landscape. Don't worry, we've got you cove...read more ›

by Drink Philly Dec 14, 2023
Best Bars for Outdoor Drinking in Philadelphia, 2023

Best Bars for Outdoor Drinking in Philadelphia, 2023

We've got your definitive list of where to drink outside in Philadelphia...read more ›

by Drink Philly May 27, 2023
Pamper Yourself at These Spas with Bars in Philadelphia

Pamper Yourself at These Spas with Bars in Philadelphia

Whether you're going solo or heading out with friends, we've got just the place for your to relax and enjoy a good drink...read more ›

by Jessie Donofrio Apr 5, 2023
The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia

The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia

Not drinking alcohol tonight? These bars and restaurants have you covered with inventive, thoughtful, and down...read more ›

by Michelle Cassidy Jan 11, 2023
Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

The PLCB, announced that a 4% price increase would go into effect on 3,554 of its most popular wine and spirit...read more ›

by Jessie Donofrio Jan 9, 2023
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close