Spirit Cruises Summer 2019 Leaderboard

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Mixed drink in a can
by The Drink Nation on Apr 24, 2012 in Beer
Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Bars & restaurants in PA can now sell cocktails-to-go. Here's where to find them in Philadelphia...read more ›

by Drink Philly May 21, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Right now the hospitality industry is—to put it lightly—struggling. We created a resource directory for an...read more ›

by Jessie Donofrio Mar 20, 2020
SPONSORED
Drink Nation Store Rectangle
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Bars and restaurants are officially closed (and offering take-out and delivery only), so your favorite bartend...read more ›

by Drink Philly Mar 18, 2020
Suits & Sazeracs Returns for Second Year to Benefit Career Wardrobe, February 24

Suits & Sazeracs Returns for Second Year to Benefit Career Wardrobe, February 24

At this NOLA-style event benefiting Career Wardrobe, you'll be able to sample unique Sazerac-inspired cocktail...read more ›

by Drink Philly Feb 20, 2020
Drink Philly's Mad Hatter Whiskey Tea Party Returns to Stotesbury Mansion, Feb 29

Drink Philly's Mad Hatter Whiskey Tea Party Returns to Stotesbury Mansion, Feb 29

Drink Philly's Mad Hatter Whiskey Tea Party is back, and this year, it's sure to be bigger and better than eve...read more ›

by Drink Philly Feb 4, 2020
Inside Look: Campari's Stylish North American Headquarters in New York

Inside Look: Campari's Stylish North American Headquarters in New York

If you're a frequent Negroni drinker, always order Wild Turkey Bourbon in your old fashioneds, or prefer your ...read more ›

by The Drink Nation Jan 9, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close