Spirit Cruises Summer 2019 Leaderboard

2013 Super Bowl Beer Ad Scorecard

by The Drink Nation on Feb 4, 2013 in Beer
2013 Super Bowl Beer Ad Scorecard

Thanks to an exclusive sponsorship, if you watched Super Bowl XLVII on Sunday, you didn’t see ads for any alcoholic beverages other than ones owned by Anheuser-Busch InBev. While one of those commercials was the most popular in the whole game, half of the company’s six ads landed in the bottom five, according to the USA Today Ad Meter. What was hot and what was not? Let us know your thoughts in the comments.

Hot: Man-Horse Love, for Budweiser
USA Today Ad Meter Score: 7.73
Viewers were touched by the story of a Clydesdale horse who broke free after a parade in his hometown and raced over to the farmer who raised him for a nuzzle and a hug.


Warm: Voodoo Dolls, for Bud Light

USA Today Ad Meter Score: 6.01
Stevie Wonder as a voodoo master redeemed this piece, which showed a fan from each of the host cities carefully collecting items and constructing voodoo dolls to bring to the big game.


Lukewarm: Lucky Chair, for Bud Light

USA Today Ad Meter Score: 5.55
Magic master Stevie Wonder showed up again, to lesser effect, during a pair of buddies’ quest to bless their game-watching easy chair with luck.


Cold: Black Crown Parties

USA Today Ad Meter Score: 3.73 and 3.64
Ads for the new copy-craft beer, which we introduced you to here, seems as confused about its target demographic as we were. Maybe the company was trying to appeal to hipster-vampire-party-goers?


Cold: Fish Sings to a Bottle, for Beck’s Sapphire

USA Today Ad Meter Score: 3.66
A computer-animated fish swims through the air and serenades a bottle of beer on stage. Right. And the new Beck’s with German hops is as good as craft brews. Yup.

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

PA Voter Project Seeks to Pay Unemployed Restaurant Workers to Work Election Polls

Power the Polls PA is looking for unemployed restaurant workers to work the polls and will pay for their time....read more ›

by Drink Philly Sep 16, 2020
You Can Now Get Cocktails To-Go in Center City Philadelphia

You Can Now Get Cocktails To-Go in Center City Philadelphia

Restaurants throughout the Center City limits are offering pre-made cocktails in special take out containers...read more ›

by Drink Philly Jul 18, 2020
Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Cocktails to Go in Bars & Restaurants Legalized in PA During Lockdown: Here's Where to Get Them in Philadelphia

Bars & restaurants in PA can now sell cocktails-to-go. Here's where to find them in Philadelphia...read more ›

by Drink Philly May 21, 2020
Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Relief for the Bar, Restaurant, & Hospitality Industry in Philadelphia

Right now the hospitality industry is—to put it lightly—struggling. We created a resource directory for an...read more ›

by Jessie Donofrio Mar 20, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Where to Find Beer, Wine, & Liquor To Go in Philadelphia During the Pandemic

Bars and restaurants are officially closed (and offering take-out and delivery only), so your favorite bartend...read more ›

by Drink Philly Mar 18, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close