Spirit Cruises Summer 2019 Leaderboard

2013 Super Bowl Beer Ad Scorecard

by The Drink Nation on Feb 4, 2013 in Beer
2013 Super Bowl Beer Ad Scorecard

Thanks to an exclusive sponsorship, if you watched Super Bowl XLVII on Sunday, you didn’t see ads for any alcoholic beverages other than ones owned by Anheuser-Busch InBev. While one of those commercials was the most popular in the whole game, half of the company’s six ads landed in the bottom five, according to the USA Today Ad Meter. What was hot and what was not? Let us know your thoughts in the comments.

Hot: Man-Horse Love, for Budweiser
USA Today Ad Meter Score: 7.73
Viewers were touched by the story of a Clydesdale horse who broke free after a parade in his hometown and raced over to the farmer who raised him for a nuzzle and a hug.


Warm: Voodoo Dolls, for Bud Light

USA Today Ad Meter Score: 6.01
Stevie Wonder as a voodoo master redeemed this piece, which showed a fan from each of the host cities carefully collecting items and constructing voodoo dolls to bring to the big game.


Lukewarm: Lucky Chair, for Bud Light

USA Today Ad Meter Score: 5.55
Magic master Stevie Wonder showed up again, to lesser effect, during a pair of buddies’ quest to bless their game-watching easy chair with luck.


Cold: Black Crown Parties

USA Today Ad Meter Score: 3.73 and 3.64
Ads for the new copy-craft beer, which we introduced you to here, seems as confused about its target demographic as we were. Maybe the company was trying to appeal to hipster-vampire-party-goers?


Cold: Fish Sings to a Bottle, for Beck’s Sapphire

USA Today Ad Meter Score: 3.66
A computer-animated fish swims through the air and serenades a bottle of beer on stage. Right. And the new Beck’s with German hops is as good as craft brews. Yup.

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Fall is here and what better way to celebrate than at CiderFest at the historic Woodford Mansion in Fairmount ...read more ›

by Drink Philly Oct 13, 2022
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

The team behind the Atlantic City Beer & Music Festival have conjured up a spellbinding event - WitchCraft - a...read more ›

by Jessie Donofrio Oct 12, 2022
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

Fishtown has a new Baja Mexican destination for tequila and mezcal fans...read more ›

by Drink Philly Feb 14, 2022
Behind the Bar: Bartender Barry (Johnson)

Behind the Bar: Bartender Barry (Johnson)

In this installment of Behind the Bar, we sit down with Barry Johnson, better known as "Bartender Barry" of Instagram and as cocktail catering special...read more ›

by Drink Philly Feb 9, 2022
Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing Co just launched their newest venture right in the heart of Philadelphia, making the former TG...read more ›

by Drink Philly Oct 26, 2021
Philly Cider Week Returns This Year, October 26-31

Philly Cider Week Returns This Year, October 26-31

Cider fans rejoice because after taking a hiatus last year, Philly Cider Week is back for it's third year....read more ›

by Drink Philly Oct 14, 2021
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
 Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory Brewing Co. is opening its first Philadelphia taproom and brewery in the heart of Center City at 1776 ...read more ›

by Drink Philly Oct 12, 2021
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close