Spirt of Philadelphia First Friday 2017 Leaderboard

MillerCoors Responds to Blue Moon Lawsuit

by Ryan Hudak on Aug 4, 2015 in Beer

A few weeks ago, I told you about the boner who sued MillerCoors because he thought he was drinking craft beer when he bought his cases of Blue Moon. Well, MillerCoors finally had their law firm release a statement, and I’ve got to say, as much as I don’t want to support them, they’re pretty much 100% correct. And the guy is still an idiot.

MC picked apart the guy’s arguments, starting with the fact that their name doesn’t appear on any of the Blue Moon packaging. And that’s because, legally, it doesn’t have to. Blue Moon Brewing Company is a registered trade name for MillerCoors, so they can use that name without using their own. The same way The Kellogg Company doesn’t have to put its name on any Kashi boxes, or Frito-Lay doesn’t have to put its name on Stacy’s Pita Chips, or PepsiCo doesn’t have to put its name on Naked Juice. It’s just the way the world works, and MC is no different than any other company. If you think something you love may be owned by an evil conglomerate, do some digging and find out because it probably is. With the internet and the prevalence of information today, ignorance is no excuse.

As for the term “artfully crafted”—not that it necessarily has anything at all to do with “craft beer,” as I mentioned before—MillerCoors points out the obvious, that “craft beer” is not a defined or federally enforced term in any way. The Brewer’s Association has defined “American Craft Brewery,” but they have no rulemaking authority, and no one has to pay attention to anything they say. It’s much like Jeep “trail rating” something—the trail rating was made up by Jeep and only applies to their cars. BA’s definition of craft is arbitrary, anyway, as they keep changing it to fit in the breweries they need to fit in.

As much as I hate to side with the macros, MC is pretty well in the right here. But as bad as I feel trying to defend MillerCoors, it’s all made a bit easier by the fact that at least they aren’t Budweiser.

Photo via Blue Moon Brewing Company


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Starting on December 1, Brooklyn bar Leyenda will transform itself into a real-life Beyhive for the holidays in honor of Beyonce....read more ›

by The Drink Nation Nov 14, 2017
Deck Your Halls With These Whiskey-Filled Ornaments

Deck Your Halls With These Whiskey-Filled Ornaments

Forget the tinsel and string lights - the UK's Lakes Distillery has released a line of booze-filled ornaments just in time to make your holiday season...read more ›

by Jessie Donofrio Nov 14, 2017
SPONSORED
Skygarten Rectangle Ad
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 6, 2017
Nick Elmi's Royal Boucherie Is Now Open in Old City

Nick Elmi's Royal Boucherie Is Now Open in Old City

Nick Elmi, owner of ITV and Laurel in South Philly, has added another restaurant to his collection - Royal Boucherie in Old City. ...read more ›

by Drink Philly Nov 13, 2017
Behind the Bar: Maria Polise of Southwark

Behind the Bar: Maria Polise of Southwark

This week on Behind the Bar, we're talking to Maria Polise of Southwark, Queen Village's cocktail mainstay. ...read more ›

by Drink Philly Nov 13, 2017
Philadelphia Restaurants are Coming Together to Throw a Benefit for Bridget Foy's, November 15

Philadelphia Restaurants are Coming Together to Throw a Benefit for Bridget Foy's, November 15

After Bridget Foy's and its surrounding businesses were ravaged by a two-alarm fire in late October, the South...read more ›

by Drink Philly Nov 10, 2017
Han Dynasty to Host Wu Tang Beer Dinner, November 21

Han Dynasty to Host Wu Tang Beer Dinner, November 21

Back by popular demand is Han Dynasty's Wu Tang Beer Dinner, which will take place in Brooklyn on Monday, November 20 and in Philly on Tuesday, Novemb...read more ›

by Jessie Donofrio Nov 10, 2017
Jet Wine Bar is Celebrating 7 Years with a Week-Long Wine Event, November 10-16

Jet Wine Bar is Celebrating 7 Years with a Week-Long Wine Event, November 10-16

South Street's Jet Wine Bar is celebrating its 7th anniversary this November, and is marking the occasion with...read more ›

by Drink Philly Nov 10, 2017
Where to Celebrate Beaujolais Nouveau Day 2017 in Philadelphia, November 16

Where to Celebrate Beaujolais Nouveau Day 2017 in Philadelphia, November 16

This coming Thursday, November 16 marks the release of this year's batch of Beaujolais Nouveau....read more ›

by Drink Philly Nov 10, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close