Spirit of Philadelphia Holiday 2017 Leaderboard

MillerCoors Hopes to Profit From Hard Soda Trend With Hard Orange Soda and Hard Ginger Ale

by Ryan Hudak on Aug 24, 2015 in Beer
MillerCoors Hopes to Profit From Hard Soda Trend With Hard Orange Soda and Hard Ginger Ale

Lately, there has been a lot of buzz around Not Your Father’s Root Beer—the “hard” root beer from Small Town Brewery. Now that this alcoholic root beer is popular, the macros have done what they always do—not only jump in the trend, but jump with so much force that they completely miss the mark. And this results in Henry’s Hard Orange Soda, care of the geniuses at MillerCoors.
 
We just got through defending the company in their defense against a frivolous lawsuit, and then they go and do this. And they’re going to do much more! Their line is starting with hard ginger ale and hard orange soda—two things that everyone has been dying to get their hands on—and will be moving on from there. “Everything we see leads us to believe this is not a flash in the pan,” said Bryan Ferschinger, MillerCoors’ director of innovation.

I’m not sure what he’s seeing, but it can’t be coming from the taste buds of rational people. But, as the fact that Bud’s Fruit-A-Rita line is still going strong, there are plenty of irrational people who love cloying sweetness in their pseudo alcoholic beverages, so the sodas may actually be quite a hit. Whether they stick around or are just a gimmick that flies high before it burns its wings remains to be seen—and there are plenty of these kinds of drinks showing that they get old fast. Mike’s Hard Lemonade, anyone? Or maybe you’d prefer a Zima?

Once again, though, the macrobrewery misses the most obvious solution to their market share problems, and it’s not going to come from a “director of innovation,” because the answer to their questions is not innovation. It’s simply making a beer that isn’t shitty. So, MillerCoors, make a beer that doesn’t suck and see how that improves your sales. I bet it does a lot better than a 4.2% ABV Orange Crush.
 
Photo via Flickr user basheertome 

Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Marie Piraino of Bud & Marilyn's

Behind the Bar: Marie Piraino of Bud & Marilyn's

This week on Behind the Bar, we spoke to Marie Piraino at Bud & Marilyn's....read more ›

by Drink Philly Jan 10, 2018
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 6, 2017
SPONSORED
Skygarten Rectangle Ad
La Peg's Ice Bar Pegsicle Returns for the Winter, January 15

La Peg's Ice Bar Pegsicle Returns for the Winter, January 15

Things are about to get brisk at La Peg with the return of Pegsicle, an outdoor bar made out of hand-carved ice. ...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Philly's Best Happy Hours: a.bar's Oysters, $8 Punch & Wines, and $4 Beers

Philly's Best Happy Hours: a.bar's Oysters, $8 Punch & Wines, and $4 Beers

This week, we're focusing on a.bar, the chic, casual counterpart to a.kitchen, which you can find right at the...read more ›

by Drink Philly Jan 4, 2018
Snow Day Specials and Bars Open in Philadelphia

Snow Day Specials and Bars Open in Philadelphia

It's a snow day here in Philly! Keep checking back, as updates will be posted all day....read more ›

by Drink Philly Jan 4, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close