Spirt of Philadelphia First Friday 2017 Leaderboard

A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
2SP to Release Alternative Facts Blonde Stout

2SP to Release "Alternative Facts" Blonde Stout

Delaware County's 2SP Brewing has released 'Alternative Facts,' a blonde stout made with vanilla and coffee beans, throughout the Philadelphia area....read more ›

by Jessie Donofrio Mar 23, 2017
This Bartender Made Real-Life Versions of Cocktails from 'The Simpsons'

This Bartender Made Real-Life Versions of Cocktails from 'The Simpsons'

Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Sim...read more ›

by The Drink Nation Mar 23, 2017
SPONSORED
Skybrunch Rectanlge Ad
Behind the Bar: Camille Ralph Vidal, Global Brand Ambassador for St. Germain

Behind the Bar: Camille Ralph Vidal, Global Brand Ambassador for St. Germain

In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille V...read more ›

by The Drink Nation Mar 23, 2017
Things No One Asked For: Prosecco-Flavored Nail Polish

Things No One Asked For: Prosecco-Flavored Nail Polish

If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›

by Ryan Hudak Mar 22, 2017
The Sobro Refrigerator Coffee Table Means You Never Need to Get Up Again

The Sobro Refrigerator Coffee Table Means You Never Need to Get Up Again

A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›

by Alexander Frane Mar 22, 2017
Check Out These Can't Miss Philly Wine Week Events, March 19-26

Check Out These Can't Miss Philly Wine Week Events, March 19-26

Philly Wine Week is in full swing from Sunday, March 19 through Sunday, March 26. Here are some of the can't miss events this week, featuring awesome ...read more ›

by Jessie Donofrio Mar 20, 2017
Drink Locally at the First Annual Pennsylvania Spirits Convention, March 23

Drink Locally at the First Annual Pennsylvania Spirits Convention, March 23

On Thursday, March 23, Philadelphians will have the chance to drink local at the first ever Pennsylvania Spiri...read more ›

by Drink Philly Mar 18, 2017
Cold Brew Hard Coffee is Coming to Stores in May

Cold Brew Hard Coffee is Coming to Stores in May

Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›

by Alexander Frane Mar 17, 2017
 The Rittenhouse Hotel & Lacroix are Hosting a Ruinart Champagne Dinner, March 23

The Rittenhouse Hotel & Lacroix are Hosting a Ruinart Champagne Dinner, March 23

Lacroix at the Rittenhouse Hotel, one of Philadelphia's premier fine-dining establishments, is hosting a Ruina...read more ›

by Drink Philly Mar 17, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close