Spirit Cruises January 2023 Leaderboard

'Megadeals' Could Turn Beer Companies Into College Football Superconferences

by Mike Bertha on Sep 19, 2014 in Culture
'Megadeals' Could Turn Beer Companies Into College Football Superconferences

The only thing that goes better with beer than a couch and a bag of pretzels is an obligatory sports reference to explain something that’s not all that complicated in the first place. So, it’s perfect that major beer manufacturers are devouring smaller such companies and trying to merge with comparable manufacturers to form beer’s version of college football superconferences.

Anheuser-Busch InBev--the largest brewer in the world--was granted approval for a $20 million deal to take full control of Modelo last year. With Modelo completely under its thumb, AB InBev had secured control over 21-percent of the global beer market share.

Think of this like Colorado and Nebraska left the Big 12 for the Pac-12 and Big Ten, respectively. The writing was on the wall and all of the conferences who didn’t land either school knew they had to up their game.

Fast forward to September 2014 and Heineken announces that it had turned down a takeover from the world’s second largest beer company, SABMiller. This is just like when the Big 10 and every other conference in college football tried to lure Notre Dame out of its Independent classification.

With Heineken pulling a Notre Dame, potential superconference beer companies like Anheuser and SABMiller are left salivating … and considering a megadeal to create a beer company the likes of which have never been seen.

According to The Wall Street Journal, Anheuser is exploring financing options that would allow it to buy SABMiller. Similarly, The New York Times addressed this possibility on Sunday:

“Should a combination of Anheuser and SABMiller occur, it would create a company probably valued at more than $200 billion. It would also provide an opportunity for other buyers, most notably Molson Coors, to snatch up lucrative brands like Miller Lite.”

Basically, it would be like the SEC and the Big 12 merging, but having to forfeit West Virginia to the Big 10. Thankfully, beer drinkers wouldn’t need to consider the nuances of strength of schedule, conference championship games, or bowl sponsorship complications because they’d still be able to walk into a bar and order whatever pint they want … it’s just that the money would all go to the same place.

Photo via Flickr


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
 Cocktails Quarterly: Best Bars to Drink in Philly, Summer 2025

Cocktails Quarterly: Best Bars to Drink in Philly, Summer 2025

Welcome to Cocktails Quarterly - Drink Philly's newest segment showcasing the best bars (new and old) where you should be getting a drink...read more ›

by Drink Philly Aug 5, 2025
Amá: Inside Look at Philly's Mexican Bar that Wants to Be More Than Just Margaritas

Amá: Inside Look at Philly's Mexican Bar that Wants to Be More Than Just Margaritas

Under the El on the corner of Front and Oxford is where you'll find this completely open-wall modern Mexican c...read more ›

by Drink Philly Jul 22, 2025
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 1
There's Now a Tiki Bar Overlooking the Delaware River in Philly

There's Now a Tiki Bar Overlooking the Delaware River in Philly

This summer Liberty Point welcomes River Tiki, a vibrant new 120-seat pop-up bar, to their upper level overlooking the waterfront...read more ›

by Michelle Cryder Jul 1, 2025
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Behind the Bar: Jesse Andreozzi (aka Mr. Zero Proof) of Phony Negroni

Behind the Bar: Jesse Andreozzi (aka Mr. Zero Proof) of Phony Negroni

Since going completely alcohol-free four years ago, Jesse has become the go-to expert in Philadelphia on all t...read more ›

by Drink Philly Jun 3, 2025
Best Tequila and Mezcal Bars in Philadelphia

Best Tequila and Mezcal Bars in Philadelphia

With hot summer weather right around the corner, we wanted to highlight some of the best spots in Philly to enjoy a huge variety of tequilas and mezca...read more ›

by Drink Philly Apr 29, 2025
Best Bars for Outdoor Drinking in Philadelphia, 2025

Best Bars for Outdoor Drinking in Philadelphia, 2025

We've got your definitive list of where to drink outside in Philadelphia...read more ›

by Drink Philly Apr 22, 2025
2025 Is a Breakout Year for Philadelphia's Bar Scene - Here's Why

2025 Is a Breakout Year for Philadelphia's Bar Scene - Here's Why

Philadelphia's thriving beverage industry is being lauded with several accolades...read more ›

by Alisha Miranda Apr 6, 2025
Secret Garden Pop-Up Speakeasy Launches at Philadelphia Distilling

Secret Garden Pop-Up Speakeasy Launches at Philadelphia Distilling

Celebrate spring in style this April with Philadelphia Distilling at Botanicals in Bloom - a secret garden spe...read more ›

by Michelle Cryder Apr 2, 2025
SPONSORED
Drink Nation Home Bar Project Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close