Spirit Cruises January 2023 Leaderboard

Oskar Blues Buys Michigan-Based Perrin Brewing

by Emily Lee on Apr 27, 2015 in Culture
Oskar Blues Buys Michigan-Based Perrin Brewing

Colorado-based brewery Oskar Blues will continue its growth in the craft beer scene thanks to its recent purchase of Perrin Brewing Co., located in a small farming community 10 miles north of Grand Rapids, Michigan.

While large multinational beverage companies are devouring independent breweries at a quickening rate, craft breweries buying out their own kind is an almost unheard of practice (almost), and the deal’s undisclosed financial terms have piqued followers’ suspicions.

After launching a collaboration lager in December 2014, the breweries began planning a partnership to help both parties thrive during a time of rising competition by combining the experience and resources of Oskar Blues with the growth potential of Perrin Brewing’s strong local following.

But whether Perrin Brewing stands to benefit from the parentage of a larger craft beer company is a matter for debate. The microbrewery showed an impressive amount of independent growth in just two years, brewing nearly 14,000 barrels in 2014. And while Oskar Blues reached nearly 150,000 barrels that same year, Grand Rapids’ devoted craft beer following holds an undeniable appeal for the Colorado-based brewery.

Chad Melis, marketing director for Oskar Blues, has said that the collaboration will help the Colorado-based brewery sell more of its own brands in Michigan, where the demand for craft beer is already high. “Perrin Brewing and the Grand Rapids area have a great craft beer culture along with a similar love of the outdoors that makes us feel at home and has fueled taking collaboration to the next level.”

Keith Klopcic, former owner of West Side Beer Distributing, helped arrange the partnership and will serve as Perrin Brewing’s new president, replacing founder and former brewery head Randy Perrin. When asked to comment on how the partnership might affect the Michigan-based microbrewery, Klopcic said it will remain “the same company.”

While we don’t anticipate huge or immediate amendments to Perrin Brewing’s current list of offerings, Klopcic’s claim that “nothing changes” remains dubious as long as the financial terms are under wraps. 

Photo via Oskar Blues


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Rittenhouse Goes Car-Free Every Sunday in September: Here are the Best Bars to Hit

Rittenhouse Goes Car-Free Every Sunday in September: Here are the Best Bars to Hit

Center City District will close the streets allowing pedestrians to enjoy outdoor seating, music, and activiti...read more ›

by Michelle Cryder Sep 6, 2024
Best Cocktail Bars at the Jersey Shore

Best Cocktail Bars at the Jersey Shore

We've rounded up all of the must-stop spots for sipping spirits by the beach, whether your vibe is dark and sexy or vibrant and divey....read more ›

by Drink Philly Aug 26, 2024
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 1
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
Behind the Bar: Jillian Moore of My Loup

Behind the Bar: Jillian Moore of My Loup

This time on Behind the Bar, we interview bartender and bar manager Jillian Moore of My Loup. We chat with her about her cocktail menu, the effects of...read more ›

by Drink Philly May 13, 2024
Oltremare: Inside Look at their Amalfi Coast Inspired Cocktails

Oltremare: Inside Look at their Amalfi Coast Inspired Cocktails

Oltremare is the newest endeavor by Chef Townsend Wentz, located at 2121 Walnut Street, near Rittenhouse Square...read more ›

by Drink Philly Apr 22, 2024
Best Bars for Outdoor Drinking in Philadelphia, 2024

Best Bars for Outdoor Drinking in Philadelphia, 2024

We've got your definitive list of where to drink outside in Philadelphia...read more ›

by Drink Philly Apr 9, 2024
Philadelphia Distilling Launching Secret Pop-Up Cocktail Garden for Earth Day, April 11-21

Philadelphia Distilling Launching Secret Pop-Up Cocktail Garden for Earth Day, April 11-21

Philadelphia Distilling is transforming their fourth floor space into a secret garden to celebrate Earth Day, ...read more ›

by Drink Philly Apr 9, 2024
Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Dizengoff: Inside Look at the New Reimagined Restaurant, Bar, & Cocktails

Last year, Dizengoff and Abe Fisher decided to join forces and embark on an exciting new chapter. After closin...read more ›

by Drink Philly Mar 5, 2024
Behind the Bar: Tom Foy of Butcher Bar

Behind the Bar: Tom Foy of Butcher Bar

In this installment of Behind the Bar, we sit down with bartender Tom Foy of Butcher Bar...read more ›

by Drink Philly Feb 19, 2024
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close