Spirit Cruises January 2023 Leaderboard

A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
First 'World Class Top 15 Bartender' from Philadelphia: Behind the Bar with Alexis Ortega

First 'World Class Top 15 Bartender' from Philadelphia: Behind the Bar with Alexis Ortega

This time on Behind the Bar, we interview bartender Alexis Ortega about his experience in the industry, what h...read more ›

by Drink Philly Apr 26, 2026
Philly Hosts U.S. Bartenders' Guild Bar Summit, Featuring William H. Macy, Danny Childs, & More

Philly Hosts U.S. Bartenders' Guild Bar Summit, Featuring William H. Macy, Danny Childs, & More

William H. Macy is keynoting the US Bartenders' Guild Bar Summit in Philly this month...read more ›

by Michelle Cryder Apr 21, 2026
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
SPONSORED
Spirit Cruises January 2023 Desktop Bottom Rectangle 1
Meadowbrook Winery: Local Winery Spotlight on NJ's Stunning New Tasting Room

Meadowbrook Winery: Local Winery Spotlight on NJ's Stunning New Tasting Room

One of New Jersey's newest wineries is in Oldwick, New Jersey and has just five grape varieties planted in its...read more ›

by Robin Shreeves Mar 2, 2026
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
13th Annual Philly Bierfest Returns with Over 75 Beers, Arm Wrestling, Axe Throwing, Music, & More, Feb 28

13th Annual Philly Bierfest Returns with Over 75 Beers, Arm Wrestling, Axe Throwing, Music, & More, Feb 28

The German Society of Pennsylvania's 13th Annual Bierfest returns February 28 with a selection of over 50 Germ...read more ›

by Michelle Cryder Feb 19, 2026
Cocktails Quarterly: Best Bars to Drink in Philly, Winter 2026

Cocktails Quarterly: Best Bars to Drink in Philly, Winter 2026

Welcome to Cocktails Quarterly - Drink Philly's newest segment showcasing the best bars (new and old) where you should be getting a drink this Winter...read more ›

by Alisha Miranda Feb 3, 2026
The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia, 2026

The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia, 2026

Giving your liver a break in the new year, or just looking for something a little different? We've got your 20...read more ›

by Michelle Cryder Jan 11, 2026
Velvet Whip: Inside Look at the New Mixed Arts Speakeasy & Performance Space

Velvet Whip: Inside Look at the New Mixed Arts Speakeasy & Performance Space

This once hidden gem has opened to the public, and is where cocktails and creativity meet...read more ›

by Michelle Cryder Nov 16, 2025
 Cocktails Quarterly: Best Bars to Drink in Philly, Fall 2025

Cocktails Quarterly: Best Bars to Drink in Philly, Fall 2025

Welcome to Cocktails Quarterly - Drink Philly's newest segment showcasing the best bars (new and old) where you should be getting a drink this Fall...read more ›

by Alisha Miranda Oct 21, 2025
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close