Spirit Cruises Summer 2019 Leaderboard

Beer Brand Aurosa Makes Beer 'For Women,' Women Say They Already Have a Beer, and It's Called Beer

by Jessie Donofrio on Aug 1, 2017 in Beer

Throw away your beer stash ladies, because a Czech beer company has made the only beer we will need. The company, Aurosa, claims to have brewed the “first beer for her” (and trademarked the phrase) in a very blatant disregard of the fact that women have been drinking beer for centuries.

What makes this beer perfect for those of us with female reproductive organs? The premium, lifestyle beer is semi-dark Czech lager, which I’m sure after a ton of research and focus grouping was determined as the favorite style of an entire gender.
 
But what truly made us fall in love with this beer was of course the very deliberate marketing on Aurosa’s website. The bottle, which looks like a granite countertop, is perfect for us gals who can’t stand life outside the kitchen, and the website, which pictures the beer bottle daintily placed in piles of roses, will make any girl feel incredibly feminine. Did I mention that Aurosa is an official partner of Mercedes-Benz Prague Fashion Week? Because it is!
 
A description of the beer on the company’s website explains our needs: "Aurosa is a representation of a woman's strength and a girl’s tenderness. The two contrasting tempers, present in the female essence, are depicted through the elegant design yet the strong, unfiltered taste.” Thank god! Now we don’t have to only drink wine when we're feeling moody! Pretty beer!
 
“Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.”
 
Please tell the Pink Boots Society that they’ve been doing things all wrong, brewing beer only suitable for men for all these years!
 
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Bartender Barry (Johnson)

Behind the Bar: Bartender Barry (Johnson)

In this installment of Behind the Bar, we sit down with Barry Johnson, better known as "Bartender Barry" of Instagram and as cocktail catering special...read more ›

by Drink Philly Feb 9, 2022
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing Co just launched their newest venture right in the heart of Philadelphia, making the former TG...read more ›

by Drink Philly Oct 26, 2021
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Philly Cider Week Returns This Year, October 26-31

Philly Cider Week Returns This Year, October 26-31

Cider fans rejoice because after taking a hiatus last year, Philly Cider Week is back for it's third year....read more ›

by Drink Philly Oct 14, 2021
 Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory Brewing Co. is opening its first Philadelphia taproom and brewery in the heart of Center City at 1776 ...read more ›

by Drink Philly Oct 12, 2021
Drink Philly's Red, White, & Blue Boat Party, July 1

Drink Philly's Red, White, & Blue Boat Party, July 1

Party on a yacht down the Delaware River in style with a three hour open bar, a dinner buffet, and a live DJ all included with your ticket....read more ›

by Drink Philly Jun 4, 2021
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close