Spirit Cruises Summer 2019 Leaderboard

Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

by Jessie Donofrio on Dec 12, 2017 in Beer

A town crier dressed in Medieval garb showed up at Modist Brewery in Minneapolis to deliver a very unconventional cease and desist order. The order, which was read aloud for all to see at the brewery, was issued over Modist’s release of their Dilly Dilly Mosaic Double IPA.

 In case you haven’t heard any of your bro’s shouting the phrase “dilly dilly” at the bar recently, the phrase became popular due to a series of Bud Light ads. You can watch one of them here, but literally it’s just a bunch of Medieval folks saying “dilly dilly” and drinking Bud Light. Marketing, am I right?

In a video of the encounter posted on Facebook the town crier proclaims: “We are duly flattered by your royal tribute. However, ‘Dilly Dilly’ is the motto of our realm. So we humbly ask that you keep this to a limited addition one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the pit of misery.”

The crier went on to offer “thrones” at the Super Bowl to the brewery’s two best employees and also an few Bud Lights on the house. The Super Bowl happens to take place in Minneapolis this year.

Overall, great marketing on Bud Light’s part since this video actually makes them seem like they have a sense of humor rather than being a giant, evil beer monopoly that wants to end craft brewing once and for all. As for Modist, they had always planned on keeping the beer to a limited release, they were not “in” on the joke although it gained them a lot of attention (I guess that’s also cool on Bud’s part), and they will definitely be accepting those free Super Bowl tickets. 

Photo via Flickr user Brad_T

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Bartender Barry (Johnson)

Behind the Bar: Bartender Barry (Johnson)

In this installment of Behind the Bar, we sit down with Barry Johnson, better known as "Bartender Barry" of Instagram and as cocktail catering special...read more ›

by Drink Philly Feb 9, 2022
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing's New Philadelphia Location on the Parkway Now Open

Victory Brewing Co just launched their newest venture right in the heart of Philadelphia, making the former TG...read more ›

by Drink Philly Oct 26, 2021
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Philly Cider Week Returns This Year, October 26-31

Philly Cider Week Returns This Year, October 26-31

Cider fans rejoice because after taking a hiatus last year, Philly Cider Week is back for it's third year....read more ›

by Drink Philly Oct 14, 2021
 Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory's New Philadelphia Brewery on the Parkway to Open this Fall

Victory Brewing Co. is opening its first Philadelphia taproom and brewery in the heart of Center City at 1776 ...read more ›

by Drink Philly Oct 12, 2021
Drink Philly's Red, White, & Blue Boat Party, July 1

Drink Philly's Red, White, & Blue Boat Party, July 1

Party on a yacht down the Delaware River in style with a three hour open bar, a dinner buffet, and a live DJ all included with your ticket....read more ›

by Drink Philly Jun 4, 2021
Local Winery Spotlight: Vox Vineti Wines

Local Winery Spotlight: Vox Vineti Wines

Ed Lazzerini says his goal is clear - to make world class wine in Pennsylvania. From the taste of it, he is well on his way. ...read more ›

by Drink Philly Nov 21, 2020
Where to Host a Private Event in Philadelphia

Where to Host a Private Event in Philadelphia

Whether it's for the holidays or you have a special birthday coming up, Philadelphia has some amazing options when it comes to event spaces. ...read more ›

by Drink Philly Nov 26, 2018
The History of The Boulevardier Cocktail - and How You Can Make it at Home

The History of The Boulevardier Cocktail - and How You Can Make it at Home

In this history segment, we take a closer look at a classic cocktail: The Boulevardier....read more ›

by The Drink Nation Nov 2, 2020
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close