Spirit Cruises January 2023 Leaderboard

Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

by Jessie Donofrio on Dec 12, 2017 in Beer

A town crier dressed in Medieval garb showed up at Modist Brewery in Minneapolis to deliver a very unconventional cease and desist order. The order, which was read aloud for all to see at the brewery, was issued over Modist’s release of their Dilly Dilly Mosaic Double IPA.

 In case you haven’t heard any of your bro’s shouting the phrase “dilly dilly” at the bar recently, the phrase became popular due to a series of Bud Light ads. You can watch one of them here, but literally it’s just a bunch of Medieval folks saying “dilly dilly” and drinking Bud Light. Marketing, am I right?

In a video of the encounter posted on Facebook the town crier proclaims: “We are duly flattered by your royal tribute. However, ‘Dilly Dilly’ is the motto of our realm. So we humbly ask that you keep this to a limited addition one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the pit of misery.”

The crier went on to offer “thrones” at the Super Bowl to the brewery’s two best employees and also an few Bud Lights on the house. The Super Bowl happens to take place in Minneapolis this year.

Overall, great marketing on Bud Light’s part since this video actually makes them seem like they have a sense of humor rather than being a giant, evil beer monopoly that wants to end craft brewing once and for all. As for Modist, they had always planned on keeping the beer to a limited release, they were not “in” on the joke although it gained them a lot of attention (I guess that’s also cool on Bud’s part), and they will definitely be accepting those free Super Bowl tickets. 

Photo via Flickr user Brad_T

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Pamper Yourself at These Spas with Bars in Philadelphia

Pamper Yourself at These Spas with Bars in Philadelphia

Whether you're going solo or heading out with friends, we've got just the place for your to relax and enjoy a good drink...read more ›

by Jessie Donofrio Apr 5, 2023
The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia

The Best Mocktails, Zero Proof, & Non-Alcoholic Drinks in Philadelphia

Not drinking alcohol tonight? These bars and restaurants have you covered with inventive, thoughtful, and down...read more ›

by Michelle Cassidy Jan 11, 2023
Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

The PLCB, announced that a 4% price increase would go into effect on 3,554 of its most popular wine and spirit...read more ›

by Jessie Donofrio Jan 9, 2023
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
The Philly Distiller Who Got Laid Off and Moved to Hawaii to Make Gin

The Philly Distiller Who Got Laid Off and Moved to Hawaii to Make Gin

In this segment we speak to Olivia Babiec, the former Philadelphia Distiller who moved to Hawaii to make gin...read more ›

by Jessie Donofrio Jan 5, 2023
Bars & Restaurants that Host Private Events in Philadelphia

Bars & Restaurants that Host Private Events in Philadelphia

Holidays, birthdays, weddings, or any private event - Philadelphia has you covered...read more ›

by Drink Philly Dec 5, 2022
Where to Celebrate Philly Cider Week 2022, October 23-30

Where to Celebrate Philly Cider Week 2022, October 23-30

The fourth annual Philadelphia Cider Week is being celebrated from Sunday, October 23 through Sunday, October 30...read more ›

by Jessie Donofrio Oct 21, 2022
Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Fall is here and what better way to celebrate than at CiderFest at the historic Woodford Mansion in Fairmount ...read more ›

by Drink Philly Oct 13, 2022
WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

The team behind the Atlantic City Beer & Music Festival have conjured up a spellbinding event - WitchCraft - a...read more ›

by Jessie Donofrio Oct 12, 2022
LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

Fishtown has a new Baja Mexican destination for tequila and mezcal fans...read more ›

by Drink Philly Feb 14, 2022
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close