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Victory is Opening their First Brewery in Philadelphia in the Old TGIF on the Parkway

by Drink Philly on Oct 15, 2019 in Beer
 Victory is Opening their First Brewery in Philadelphia in the Old TGIF on the Parkway

Victory Brewing Co. is opening its first Philadelphia taproom in the heart of Center City at 1776 Benjamin Franklin Parkway.

Located in the former TGI Friday's on the Parkway, the new Victory taproom and brewery will span an impressive 14,000 feet on the Parkway, featuring a brewing system, an in-house kitchen, three bars, outdoor seating, and a rooftop patio, encompassing 3,500 feet of outdoor space.

Per a press release, Victory co-founder Bill Covaleski said,  “Victory’s leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia."

“We’ve been patiently looking for the perfect downtown Philadelphia location for years. This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer, while expanding the audience for the entire craft beer industry,” continued Covaleski.

Victory Brewing Co. has other locations in Parkesburg, Downingtown, and Kennett Square, but this location marks the first real Center City location for this beloved Philadelphia brewery.

“In 2019, we rebranded our entire lineup, launched popular new brands like Twisted Monkey and Cloud Walker, and contemporized our marketing approach,” says Covaleski. “This taproom represents the continued evolution of our brand.  The experience in this taproom will be respectful of Victory’s history but will also represent our next chapter.  We look forward to continuing to be a good community partner with other local craft brands as well as to the customers who sell our beer in the area.  Above all, we will be sharing Victory beer with new guests visiting Philadelphia as well as giving our long-time fans an impactful, memorable experience.”

The new Victory Brewing Co. taproom will arrive in Philadelphia in late 2020, so Victory fans can keep an eye out for the first Philadelphia location of their favorite brewery.

Photo via Victory Brewing Co.

 

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