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Sack o' Booze

It's like Capri Sun for grown-ups!
by Melissa Nally on May 12, 2011 in Liquor
Sack o' Booze

Have you ever found yourself out at a party with no decent cocktails in sight? Well, look no further than Good Time Beverages! Packaged in convenient, Capri Sun-looking pouches, Good Time Beverages offer up cocktails-to-go.

I love the idea of foods that are not typically portable made portable (Go-Gurt, Snack Wraps, and Campbell's Soup at Hand come to mind). But being a dedicated cocktail drinker, I had my doubts about cocktails in a pouch, even an ecofriendly, resealable pouch. My hesitation was halted when I heard that the Good Time Beverages team had spent two years mixing and tasting at "the hottest bars, trendiest clubs, and best hotels." The folks at Good Time Beverages knew they had the right recipe when bartenders couldn't even tell that the drinks had come from a bag.

Good Time Beverages Cocktails To Go are currently offered in two flavors, with more on the horizon such as a Cosmopolitan, Apple Martini, Triple Trouble Bubble and Long Island Iced Tea. One current flavor is "Bob & Stacy's Premium Margarita," boasting "the most delicious, authentic Margarita in a convenient, on-the-go pouch."

The product had its official debut at the 68th Annual Wine & Spirits Wholesalers of America Convention & Exposition in Orlando, attracting more than 29 interested beverage distributors spread across the nation. Although Pennsylvania is not one of the roll out states named, Jim Moeller, the COO of Good Time Beverages, assures that Philadelphia is definitely one of the target markets in the upcoming year. In its first year, the company expects to ship 250,000 cases of product.

 

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