Spirit Cruises January 2023 Leaderboard

Breckenridge Brewery Educates with Humor

by Justin Giza on May 12, 2011 in Culture
Breckenridge Brewery Educates with Humor

 

Breckridge Brewery has apparently hired a team of marketing geniuses.

For years, Big Beer has used television and video advertising to their advantage, relying more on the humor than the quality of the beer itself to drive the product. At long last, a craft brewer has begun a marketing campaign that encourages viewers to understand their Truth in Beervertising.

The commercials cover everything from the ridiculous gimmicks of adding crude thermometers to their bottles, to flaunting the number of hops used and bottle shapes. "Cold isn't a flavor" is a message that resonates heavily.

Craft brewers have voiced their issues with Big Beer for years, but this is a wonderful example of reaching a large audience through both humor and education. Short, sweet, and to the point.

One can only hope that once people catch on that swirly bottles don't do a whole lot, the big guys will be forced to do the unthinkable - make a beer that's sole gimmick is that it actually tastes good.

 

Related Articles:

Coors Introduces Two Stage Cold Detection "Technology"
Good Times Beverages

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

Inflation Hits PA Wine & Spirits with 4% Price Increase Across 3,500 Products

The PLCB, announced that a 4% price increase would go into effect on 3,554 of its most popular wine and spirit...read more ›

by Jessie Donofrio Jan 9, 2023
Best Bars for Outdoor Drinking in Philadelphia, 2019

Best Bars for Outdoor Drinking in Philadelphia, 2019

Whether it's to enjoy the first warm breezes of spring or the unexpected sunshine of a crisp day in fall, Philadelphia is full of great places to drin...read more ›

by Drink Philly Apr 11, 2019
The Philly Distiller Who Got Laid Off and Moved to Hawaii to Make Gin

The Philly Distiller Who Got Laid Off and Moved to Hawaii to Make Gin

In this segment we speak to Olivia Babiec, the former Philadelphia Distiller who moved to Hawaii to make gin...read more ›

by Jessie Donofrio Jan 5, 2023
SPONSORED
The Best Cocktail Bars in Philadelphia

The Best Cocktail Bars in Philadelphia

Here it is - the definitive list of Philadelphia's best cocktail bars....read more ›

by Drink Philly Dec 13, 2017
Bars & Restaurants that Host Private Events in Philadelphia

Bars & Restaurants that Host Private Events in Philadelphia

Holidays, birthdays, weddings, or any private event - Philadelphia has you covered...read more ›

by Drink Philly Dec 5, 2022
Where to Celebrate Philly Cider Week 2022, October 23-30

Where to Celebrate Philly Cider Week 2022, October 23-30

The fourth annual Philadelphia Cider Week is being celebrated from Sunday, October 23 through Sunday, October 30...read more ›

by Jessie Donofrio Oct 21, 2022
Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Enjoy Fall Weather & PA Ciders in a Historic Setting at CiderFest, October 15 & 16

Fall is here and what better way to celebrate than at CiderFest at the historic Woodford Mansion in Fairmount ...read more ›

by Drink Philly Oct 13, 2022
WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

WitchCraft: Halloween Themed Beer Fest in the Middle of the NJ Woods Returns October 14 & 15

The team behind the Atlantic City Beer & Music Festival have conjured up a spellbinding event - WitchCraft - a...read more ›

by Jessie Donofrio Oct 12, 2022
LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

LMNO: An Inside Look at Their 'Choose Your Own Adventure' Cocktail Menu

Fishtown has a new Baja Mexican destination for tequila and mezcal fans...read more ›

by Drink Philly Feb 14, 2022
Behind the Bar: Bartender Barry (Johnson)

Behind the Bar: Bartender Barry (Johnson)

In this installment of Behind the Bar, we sit down with Barry Johnson, better known as "Bartender Barry" of Instagram and as cocktail catering special...read more ›

by Drink Philly Feb 9, 2022
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close